Pragati Sharma

Trailblazer
DISC Type : ID

Independent Communications & Narrative Advisor at Self-employed

Bengaluru, Karnataka, India

Overview

Pragati is a global brand and communications leader with over 13 years of experience, transitioning from a background in software engineering. She specializes in building storytelling teams and developing narrative strategies for B2B and tech companies. She is a graduate of the Dhiru Bhai Ambani Institute of Information and Communication Technology.

Outside of her professional life, Pragati is a keen observer of human behavior and culture. She shares thoughtful reflections on topics ranging from parenting and childhood curiosity, sparked by her daughters interest in astronomy, to the connections between pop culture, music, and brand recall.

She once used her four-year-old’s fascination with the planet Venus as a powerful metaphor for brand storytelling.

Personality Overview

Achievement-Oriented

Informal

Assertive

If they come to believe in your value proposition, they will be your champion.  They are not against taking risks and can make tough decisions when required.
 They are more likely to accept new and exciting technologies.

Topics They Care About

Enterprise Storytelling
Her career focuses on building and scaling storytelling functions within organizations to shape brand narratives and executive communications.
Human-centric B2B
She believes B2B buying decisions are driven by human factors like fear, politics, and reputation, not just logic.
Employer Branding
A core part of her expertise involves building strong employer brands and communication models that endure through organizational changes.

Media Appearances

Pragati has no verified media appearances

Work History

9-2024
Independent Communications & Narrative Advisor at Self-employed
4-2023 - 7-2024
Director - Marketing Advisory at Zensciences
6-2020 - 7-2023
Associate Director - Content and Storytelling at Zensciences
11-2019 - 6-2020
Content Lead - Enterprise Brands at Zensciences
11-2016 - 4-2017
Senior Content Marketer at GenY Medium

Education

2008 - 2012
Bachelor of Technology (B.Tech.) from Dhiru Bhai Ambani Institute of Information and Communication Technology

More Information

Social Presence :

Prographics :

Exp : 8 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Independent Communications & Narrative Advisor at Self-employed
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Insights For Selling To Pragati

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Talk about yourself and some of your achievements at the start of the conversation
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pragati is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Pragati

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Pragati move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Pragati take some risk or not?

  • If necessary, they will be ready to take risks.

You And Pragati

Personality Compatibility


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