Prajeeth Sitherasenan

Critic
DISC Type : C

Head of Sustainability Research at SDG Central

Chennai, Tamil Nadu, India

Overview

Prajeeth Sitherasenan is the Head of Sustainability Research and International Relations at SDG Central, leveraging over 11 years of experience in sustainability. An alumnus of the University of Leeds, his expertise spans ESG frameworks, circular economy, and developing sustainability skills, demonstrated through his leadership roles and management of international projects.

He has a deep interest in the scientific foundations of sustainability, actively following and sharing the latest research on topics like planetary boundaries to inform his data-driven approach. He is also a committed educator, leading academy cohorts and workshops to build sustainability expertise across industries.

Prajeeth managed a World Bank project that involved surveying over 2, 000 informal waste pickers in Chennai to map the citys waste supply chain.

Personality Overview

Objective Thinker

Information Seeker

Precise

They enjoy working alone and do not rely on others very often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Sustainability Skills
Recently launched a Sustainability Skills Framework report and runs a 'Sustainability Academy, ' showing a strong commitment to workforce development in the sustainability sector.
Circular Economy
Previously managed projects on waste and circular economy, including mapping informal waste supply chains and developing IoT solutions for waste management.
ESG Frameworks
Co-launched a report on ESG and sustainability skills at a recent summit, indicating deep involvement in corporate ESG strategy and reporting.

Media Appearances

Prajeeth has no verified media appearances

Work History

2-2025
Head of Sustainability Research at SDG Central
11-2020 - 1-2025
Head of Sustainability Research and International Relations at Swiss Learning Exchange
11-2019 - 7-2020
Sustainability Lead at Swiss Learning Exchange
12-2017 - 11-2019
Research Manager for Waste & Circular Economy at Kabadiwalla Connect
4-2017 - 12-2017
Sustainability Coordinator at Indo-German Centre for Sustainability (IGCS)

Education

2014 - 2015
MSc Sustainability (Environmental Consultancy & Project Management) from University of Leeds
2011 - 2014
Environmental Science from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 8 Location : Chennai, Tamil Nadu, India Job Level : Mid-senior Designation : Head of Sustainability Research at SDG Central
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Insights For Selling To Prajeeth

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prajeeth is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Prajeeth

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Prajeeth move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Prajeeth take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Prajeeth

Personality Compatibility


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