Pranav Parekh

Questioner
DISC Type : c

VP, Global Field Engineering (Pre-Sales & Enterprise Success) at DataStax

Fullerton, California, United States

Overview

Pranav Parekh serves as the GM, Chief Revenue Officer, and Chief Customer Officer at Imply, where he leads sales, customer success, and support. His 25-year career in tech includes leadership roles at Google, Oracle, and Apigee. He holds an MBA from Pepperdine Graziadio Business School and is often described as adept at simplifying complex technical needs.

Outside of his executive role, Pranav is a dedicated philanthropist and a cancer survivor actively involved with The Leukemia & Lymphoma Society, where he has served on the Board of Trustees. He is also an angel investor and startup advisor, passionate about fostering innovation and growth in early-stage companies.

He has held leadership positions, including Chair and Vice Chair, on the Board of Trustees for The Leukemia & Lymphoma Societys Orange County chapter.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Customer-Centric Growth
As CCO and CRO, his focus is on reshaping the customer journey to drive revenue and build lasting relationships.
Real-time Data Analytics
His leadership at Imply, a company founded by the creators of Apache Druid, centers on helping customers leverage real-time data analytics.
Blood Cancer Fundraising
As a cancer survivor and former Board Chair for The Leukemia & Lymphoma Society, he is deeply committed to supporting cancer research and patient services.

Media Appearances

Pranav has no verified media appearances

Work History

2-2021
VP, Global Field Engineering (Pre-Sales & Enterprise Success) at DataStax
6-2019
Vice Chair, Board of Trustees at The Leukemia & Lymphoma Society - Orange County Inland Empire
11-2018
Member, Board of Trustees at The Leukemia & Lymphoma Society - Orange County Inland Empire
11-2016 - 1-2021
Head of Sales Consulting, Professional Services & Customer Success at Google
1-2014 - 11-2016
Head, Sales Consulting & Customer Success Architects at Apigee

Education

1995 - 1996
Master of Business Administration (MBA) from Pepperdine Graziadio Business School
1991 - 1994
Bachelor of Science (B.S.) from Keller Graduate School of Management of DeVry University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Fullerton, California, United States Job Level : Senior Designation : VP, Global Field Engineering (Pre-Sales & Enterprise Success) at DataStax
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Insights For Selling To Pranav

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pranav is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Pranav

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Pranav move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Pranav take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Pranav

Personality Compatibility


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