Praneet Aneja

Activist
DISC Type : Cd

Chief of staff - product strategy at Asper.ai

West Delhi, Delhi, India

Overview

Praneet is an analytics expert with over 14 years of experience in the CPG sector, specializing in AI-led digital transformation. As Chief of Staff for product strategy at Asper. ai, he excels in incubating teams and building C-suite relationships. Colleagues describe him as hardworking, sharp-minded, and dedicated.

Outside of his professional life, Praneet is a self-described "Gaming geek. " He is also interested in applying high-level strategic frameworks, typically used for organizations, to personal life and professional growth, demonstrating a structured and thoughtful approach to development.

Unique fact: Praneet was a recipient of the FractElite Award, an honor given to the top 5% of employees at his former firm.

Personality Overview

Observative

Value Conscious

Perfectionist

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

AI in CPG
He focuses on executing AI, engineering, and design-led projects for digital transformation in the CPG industry and speaks on AI's role in the sector's future.
Revenue Growth Management
A core area of his expertise and a key part of his product development strategy in previous roles, which he continues to be a thought leader on.
AI Product Strategy
His current role involves building AI product strategy and streamlining operations, driving cross-functional initiatives to bring new products to market.

Media Appearances

Praneet has no verified media appearances

Work History

8-2025
Chief of staff - product strategy at Asper.ai
11-2020 - 7-2025
Vice President of Products at Fractal
4-2018 - 10-2020
Director at Fractal
4-2014 - 3-2018
Engagement Manager at Fractal

Education

2006 - 2008
PGDM from SIMSR
2005 - 2005
MSc from Indian Institute of Technology, Delhi

More Information

Social Presence :

Prographics :

Exp : 11 Location : West Delhi, Delhi, India Job Level : N/A Designation : Chief of staff - product strategy at Asper.ai
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Insights For Selling To Praneet

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Praneet is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Praneet

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Praneet move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Praneet take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Praneet

Personality Compatibility


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