Strategy & Operations Reverse Logistics Infra Data Center Sustainability & Circularity at Meta
📍 Dallas-Fort Worth Metroplex, United States
Prata is a Chief Strategy and Transformation Officer specializing in operational turnarounds and reverse logistics for major tech companies like Meta and AWS. A Juris Doctor graduate, she excels in solving complex problems and mitigating risk. Colleagues often describe her as insightful, mature, and possessing great business acumen.
Outside of her executive roles, Prata is a world-ranked skeleton athlete, a discipline that has honed her ability to make critical decisions under extreme pressure. This unique background informs her leadership style, focusing on anticipation, execution, and maintaining strategic clarity in challenging environments.
Unique fact: Prata tests in the top 0. 01% for decision-making under pressure, a behavioral profile directly linked to her experience as an elite skeleton athlete.
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Experience
24 Years
Current Role
Strategy & Operations Reverse Logistics Infra Data Center Sustainability & Circularity
Job Level
Middle
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview
How Prata shows up
Rigorous & Demanding
Precise But Practical
Fast But Analytical
They respond well to strong and respectful communication. They are not focused on building rapport and relationships. They like to act fast and expect others to do the same.
Priorities
Topics Prata cares about
Turnaround Strategy
Her experience as an interim executive (CRO/COO) highlights a deep expertise in leading business restructures and recoveries in high-pressure situations across various industries.
Reverse Logistics
Led reverse logistics and circular economy programs at Meta and AWS, focusing on data centers, e-waste, and driving significant cost savings and new revenue streams.
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Career
Work history
10-2022
Strategy & Operations Reverse Logistics Infra Data Center Sustainability & Circularity
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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