Prata Prata

Sharpshooter
DISC Type : DC

Strategy & Operations Reverse Logistics Infra Data Center Sustainability & Circularity at Meta

Dallas-Fort Worth Metroplex, United States

Overview

Prata is a Chief Strategy and Transformation Officer specializing in operational turnarounds and reverse logistics for major tech companies like Meta and AWS. A Juris Doctor graduate, she excels in solving complex problems and mitigating risk. Colleagues often describe her as insightful, mature, and possessing great business acumen.

Outside of her executive roles, Prata is a world-ranked skeleton athlete, a discipline that has honed her ability to make critical decisions under extreme pressure. This unique background informs her leadership style, focusing on anticipation, execution, and maintaining strategic clarity in challenging environments.

Unique fact: Prata tests in the top 0. 01% for decision-making under pressure, a behavioral profile directly linked to her experience as an elite skeleton athlete.

Personality Overview

Rigorous & Demanding

Precise But Practical

Fast But Analytical

They respond well to strong and respectful communication.  They are not focused on building rapport and relationships. They like to act fast and expect others to do the same.

Topics They Care About

Turnaround Strategy
Her experience as an interim executive (CRO/COO) highlights a deep expertise in leading business restructures and recoveries in high-pressure situations across various industries.
Reverse Logistics
Led reverse logistics and circular economy programs at Meta and AWS, focusing on data centers, e-waste, and driving significant cost savings and new revenue streams.
Sustainable Supply Chains
Recently completed certifications in sustainable supply chains, risk, and resilience, indicating a current professional focus on creating efficient and environmentally conscious operational models.

Media Appearances

Prata Prata - Strategy & Operations Reverse Logistics Infra Data Center Sustainability & Circularity at Meta. Featured in The Org

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Work History

10-2022
Strategy & Operations Reverse Logistics Infra Data Center Sustainability & Circularity at Meta
5-2021
Sr. Program Manager Reverse Logistics AWS ISCaP (Infrastructure Supply Chain & Procurement) at Amazon Web Services (AWS)
5-2021 - 10-2022
Sr. Program Manager Reverse Logistics- Circular Economy at Amazon Web Services (AWS)
7-2020 - 5-2021
Operations Manager Operations Last Mile Logistics at Amazon Logistics
1-2019 - 5-2021
Chief Operations Officer at ShapeLog

Education

Juris Doctor from University of Puget Sound
2008 - 2017
Certifications from Advanced Turnaround Financial Training

More Information

Social Presence :

Prographics :

Exp : 24 Location : Dallas-Fort Worth Metroplex, United States Job Level : Middle Designation : Strategy & Operations Reverse Logistics Infra Data Center Sustainability & Circularity at Meta
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Insights For Selling To Prata

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prata is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Prata

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Prata move?

  • They can take decisions very fast if you manage to convince them.
  • Can Prata take some risk or not?

  • The risks don’t matter much to them.

You And Prata

Personality Compatibility


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