Prateek Gupta

Commander
DISC Type : D

Head of Marketing (Fractional CMO) at Bullit

Mumbai, Maharashtra, India

Overview

Prateek is a marketing leader and fractional CMO specializing in brand growth and D2C acquisition through AI-driven creative strategies. Recognized among Indias Top 100 Digital Marketers, he has an MBA from Symbiosis and is praised for being creative and diligent.

Outside of his marketing roles, Prateek is passionate about filmmaking and storytelling, leveraging AI to explore new creative avenues. His colleagues know him as someone who is "very funny" and skilled at making short movies, a hobby that complements his professional interest in innovative brand communication.

He once used AI to reimagine Santa Claus on an Indian Scout motorcycle for a tattoo brands marketing campaign.

Personality Overview

Impact-Driven

Strong-Willed

Risk-Taker

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements.

Topics They Care About

AI-led Creativity
Passionate about using AI for innovative brand storytelling and marketing, believing creativity is key to performance, not just the technology itself.
D2C Growth
Experienced in scaling direct-to-consumer acquisition, having previously doubled return on ad spend through optimized full-funnel media strategies at Plum.
Brand Storytelling
Focuses on building engaging brand narratives, as seen in his roles as a Brand Communications Strategist and Fractional CMO for various companies.

Media Appearances

Prateek has no verified media appearances

Work History

5-2025
Head of Marketing (Fractional CMO) at Bullit
5-2025
Head of Marketing (Fractional CMO) at Flaunt Your Ink
5-2024 - 4-2025
Brand Communications Strategist at Plum
7-2022 - 4-2024
D2C Growth & Acquisition Lead at Plum
5-2022 - 2-2025
Teaching Professional at Emeritus India

Education

2014 - 2016
Master of Business Administration (M.B.A.) from Symbiosis Institute Of Media And Communication, Pune
2011 - 2012
Post Graduate Diploma in Advanced Computing from Vidyanidhi Infotech Academy (VITA), Mumbai

More Information

Social Presence :

Prographics :

Exp : 11 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Head of Marketing (Fractional CMO) at Bullit
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Insights For Selling To Prateek

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prateek is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Prateek

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Prateek move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Prateek take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Prateek

Personality Compatibility


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