Pratik Malaviya

Critic
DISC Type : C

AGM - Consumer and Digital at Vodafone Idea Limited

Mumbai, Maharashtra, India

Overview

Pratik Malaviya serves as the AGM of Consumer & Digital at Vodafone Idea Limited, leveraging extensive experience in media strategy from roles at MullenLowe Lintas Group and Wavemaker. He is adept at communication planning and enhancing brand imagery, holding a PG Certification in Digital Marketing from MICA.

Pratik is a keen observer of consumer psychology and market trends, often sharing witty professional insights drawn from everyday situations like grocery shopping. He actively engages with evolving industry topics, such as the future valuation and strategy of media agencies, on professional platforms.

He has a unique take on presentations, advising to always have a buyer in the room as a "Nimbu Mirchi" (lemon and chili) to ward off bad ideas.

Personality Overview

ROI Driven

Precise

Negotiator

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Consumer Psychology
Analyzes real-world shopper behavior, noting trends like the shift to in-house brands over established ones he observed while shopping at DMart.
Media Agency Strategy
Follows and comments on the future of media agencies, including topics like receding valuations and the need to return to consulting fundamentals.
Brand Visibility
Advocates for protecting a brand's integrity during creative presentations, ensuring it doesn't become invisible due to absurd creative calls.

Media Appearances

Pratik has no verified media appearances

Work History

9-2022
AGM - Consumer and Digital at Vodafone Idea Limited
11-2019 - 8-2022
Assistant Media Manager at Emami Ltd
5-2018 - 11-2019
Sr. Media Planning Manager at MullenLowe Lintas Group
6-2017 - 5-2018
Business Manager at Wavemaker
8-2014 - 6-2017
Senior Media Planner at Madison World

Education

2019 - 2020
PG Certification in Digital Marketing and Communication from MICA | The School of Ideas
2010 - 2011
Advance Diploma in Mass Media from MET Institute of Mass Media

More Information

Social Presence :

Prographics :

Exp : 11 Location : Mumbai, Maharashtra, India Job Level : N/A Designation : AGM - Consumer and Digital at Vodafone Idea Limited
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Insights For Selling To Pratik

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pratik is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Pratik

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Pratik move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Pratik take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Pratik

Personality Compatibility


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