Praveen Maddela in

Praveen Maddela

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Marketing Engagement & Optimization Manager at TE Connectivity
📍 Bengaluru, Karnataka, India

Praveen is a Marketing Engagement & Optimization Manager at TE Connectivity with over 13 years of experience in marketing automation, lead generation, and account management. Colleagues describe him as a results-driven leader with sharp precision. He holds a Post Graduation Diploma in Management.

He is a thoughtful leader who reflects on his journey into people management and the challenges involved. Praveen is passionate about building strong teams and actively supports the career growth of others by sharing job opportunities and offering referrals within his professional network.

He increased his companys MQL-to-Opportunity conversion rate from 1. 5% to 16% over three years through continuous lead funnel optimization.

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Experience
9 Years
Current Role
Marketing Engagement & Optimization Manager
Job Level
Middle
Location
Bengaluru, Karnataka, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Praveen cares about

Lead Funnel Optimization
Demonstrated expertise by dramatically increasing MQL-to-Opportunity conversion rates through lead scoring, nurture programs, and routing enhancements at TE Connectivity.
Account-Based Marketing
Holds both foundational and advanced ABM certifications and previously led ABM campaigns at Jifflenow to drive marketing-sourced pipeline growth.
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Career

Work history

10-2025
Marketing Engagement & Optimization Manager
TE Connectivity
7-2024 - 10-2025
Digital Platforms & Operations Manager II
TE Connectivity
12-2021 - 7-2024
Digital Platforms & Operations Manager I
TE Connectivity
12-2019 - 11-2021
Demand Generation Operations Manager
Jifflenow
1-2018 - 12-2019
Senior Campaign Analyst - Eloqua Marketing Automation
Epsilon
In the press

Media appearances

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Education
2010 - 2012
Post Graduation Diploma in Management
Suryadatta Institute of Management and Mass Communications
2006 - 2010
Bachelor's degree
Sri Sunflower College of Enginerring and Technology
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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