Praveen Ramachandra

Evaluator
DISC Type : dcs

Head of Quantitative Business, South India at Kantar

Bengaluru, Karnataka, India

Overview

Praveen Ramachandra is a seasoned brand and analytics consultant with 25 years of experience at Kantar, driving business growth in India, China, Singapore, and the UK. An alumnus of Bharathidasan Institute of Management, he is now an executive coach focused on leadership development and helping clients build successful brands through data-driven insights.

Beyond his corporate roles, Praveen identifies as a linguist, suggesting a strong interest in language and communication. His career has been globally focused, providing him with a deep understanding of diverse economic and cultural landscapes across Asia and Europe, which shapes his advisory and coaching approach.

Unique fact: He holds an "AI Essentials" certification, demonstrating a commitment to integrating modern technology with traditional brand and leadership principles.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Meaningful Brands
Advocates for building "meaningfully different" brands that can command a premium and drive long-term value, a theme from his recent shared content.
Leadership Development
As an ICF-accredited Executive Coach, he is focused on helping individuals and teams unlock their potential and improve their leadership capabilities.
Data-Driven Consulting
Leverages over two decades of experience in insights and analytics to provide clients with consultancy for building successful businesses.

Media Appearances

Speaker Profile: Praveen Ramachandra – Head of Quantitative Business, South India, Kantar. Featured in MMA Global

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Work History

10-2019
Head of Quantitative Business, South India at Kantar
9-2017 - 9-2019
Global Client Leader - Nestle at Kantar
4-2016 - 8-2017
Regional (APAC) Client Leader - Nestle and L'Oreal at Kantar
4-2012 - 3-2016
Regional Client Leader - Asia Pacific & Africa Middle East at Kantar Millward Brown
1-2008 - 3-2012
Managing Director, South India at Kantar Millward Brown

Education

Praveen has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Head of Quantitative Business, South India at Kantar
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Insights For Selling To Praveen

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Praveen is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Praveen

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Praveen move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Praveen take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Praveen

Personality Compatibility


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