Preeti Ranjan Sathyadeep

Questioner
DISC Type : c

DGM | Senior Div. Manager - Digital Products - Retail Mobilty at TVS Motor Company

Chennai, Tamil Nadu, India

Overview

Preeti Ranjan Sathyadeep is an accomplished DGM at TVS Motor Company, leading the Digital & AI Products team for retail mobility. With over 16 years in product management and digital transformation, he is a winner of the Economic Times Human Capital Awards 2024 and holds an MBA from IIM Bangalore.

He demonstrates a strong commitment to social impact, having held several strategy roles within TVS Motors CSR division. His interests lie in using technology for social good, with a focus on data-driven impact measurement and supporting community initiatives through the Srinivasan Services Trust.

Unique fact: He previously served as the Executive Assistant to Mr. Venu Srinivasan, the Chairman and Managing Director of TVS Motor Company.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Digital & AI Products
Currently leads the team building Digital and AI products for TVS Motor's commuter business, focusing on enhancing the customer's digital journey.
CSR Strategy
Has extensive experience driving strategy and planning for the Srinivasan Services Trust, the social arm of TVS Motor, and has built its digital and AI foundations.
Product Management
Holds certifications in Product Strategy and Technical Product Management, reflecting a core professional expertise in developing and managing products.

Media Appearances

Preeti has no verified media appearances

Work History

4-2024
DGM | Senior Div. Manager - Digital Products - Retail Mobilty at TVS Motor Company
4-2022 - 3-2024
AGM - Digital & AI, Planning, Collaborations & Strategy - CSR at TVS Motor Company
11-2020 - 3-2022
Senior Manager - Digitalisation, Collaborations & Strategy - CSR at TVS Motor Company
12-2019 - 11-2020
Manager - CSR Strategy & Planning at TVS Motor Company
7-2018 - 12-2019
Executive Assistant to Chairman & Managing Director at TVS Motor Company

Education

2017 - 2019
Master of Business Administration - MBA from Indian Institute of Management Bangalore
2007 - 2009
Master of Technology - MTech from Sri Sathya Sai Institute of Higher Learning

More Information

Social Presence :

Prographics :

Exp : 5 Location : Chennai, Tamil Nadu, India Job Level : Middle Designation : DGM | Senior Div. Manager - Digital Products - Retail Mobilty at TVS Motor Company
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Insights For Selling To Preeti Ranjan

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Preeti Ranjan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Preeti Ranjan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Preeti Ranjan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Preeti Ranjan take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Preeti Ranjan

Personality Compatibility


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