Primal Mistry in

Primal Mistry

Trailblazer · DISC type DI
Head of Digital Trading UK & I at Holland & Barrett
📍 West Midlands, England, United Kingdom

Primal Mistry is the Head of Digital Trading at Holland & Barrett, an expert in eCommerce, web marketing, and multi-channel retailing. A Nottingham Trent University graduate, he has driven major results, including a 200% revenue increase. Colleagues consistently describe him as knowledgeable, ambitious, and an authentic leader.

He led the digital strategy for Holland & Barretts largest-ever food product line launch, a project that was nearly a year in the making.

Read the full overview →
Experience
16 Years
Current Role
Head of Digital Trading UK & I
Job Level
Mid-senior
Location
West Midlands, England, United Kingdom
Personality Overview

How Primal shows up

Assertive
Values Relationships
Informal

They like to keep things under control. They are more likely to be open to unproven but exciting technologies. They do not mind taking risks and can make hard decisions, if necessary.

Priorities

Topics Primal cares about

eCommerce Growth
He has a strong track record of delivering significant results, including managing a 200% YoY revenue increase and overseeing a business vertical valued over £100m.
Digital Transformation
Actively focused on driving ambitious transformation plans and building strong digital teams and partnerships to enhance customer propositions and overall strategy.
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Career

Work history

11-2019
Head of Digital Trading UK & I
Holland & Barrett
5-2019 - 11-2019
Senior Digital Trading & Merchandising Manager
Holland & Barrett
3-2018 - 5-2019
Head Of Digital
Grenade®
3-2017 - 12-2017
Head Of Ecommerce
Vax Ltd
1-2015 - 3-2017
Senior eCommerce Manager
Vax Ltd
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2004 - 2008
BA (Hons)
Nottingham Trent University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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