Purva Gupta is the Co-founder and CEO of Lily AI, where she leads the development of the retail industrys first Product Content Optimization platform. A Tory Burch Fellow and MBA graduate from the Indian School of Business, she is passionate about bridging the gap between how brands speak and how customers actually search.
An immigrant founder, Purva is a Venture Partner at Unshackled Ventures, a firm focused on supporting foreign-born entrepreneurs in the U. S. Her journey began in India, and she has spoken about overcoming personal challenges and rebuilding her career to live her American dream. She also enjoys music and dance.
Interesting fact: The idea for Lily AI originated from her personal frustration with the online shopping experience after moving to the U. S. from India.
Read the full overview →They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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