Purva Gupta in

Purva Gupta

Evaluator · DISC type dsc
Venture Partner at Unshackled Ventures
📍 Mountain View, California, United States

Purva Gupta is the Co-founder and CEO of Lily AI, where she leads the development of the retail industrys first Product Content Optimization platform. A Tory Burch Fellow and MBA graduate from the Indian School of Business, she is passionate about bridging the gap between how brands speak and how customers actually search.

An immigrant founder, Purva is a Venture Partner at Unshackled Ventures, a firm focused on supporting foreign-born entrepreneurs in the U. S. Her journey began in India, and she has spoken about overcoming personal challenges and rebuilding her career to live her American dream. She also enjoys music and dance.

Interesting fact: The idea for Lily AI originated from her personal frustration with the online shopping experience after moving to the U. S. from India.

Read the full overview →
Experience
15 Years
Current Role
Venture Partner
Job Level
Mid-senior
Location
Mountain View, California, United States
Personality Overview

How Purva shows up

Thorough Evaluator
Hard To Convince
Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Priorities

Topics Purva cares about

Product Content Optimization
Her company, Lily AI, invented the industry's first platform for this, aiming to solve the disconnect between retailer descriptions and consumer search language.
Retail Technology
She frequently discusses the future of retail, including topics like agentic commerce, SEO, and improving the e-commerce experience through AI.
+5 more topics Login to view topics
Career

Work history

3-2024
Venture Partner
Unshackled Ventures
6-2021
Member
YPO
6-2019
Tory Burch Fellow
Tory Burch Foundation
2-2015
Co-founder & CEO
Lily AI
11-2014 - 5-2015
Founder @Venture Creation Program
Yale Entrepreneurial Institute
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2013
Master of Business Administration
Indian School of Business
2006 - 2009
Bachelor of Arts (BA)
Shri Ram College of Commerce
2006 - 2009
Bachelor of Arts (BA)
Shri Ram College of Commerce (SRCC)
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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