Purva Gupta

Evaluator
DISC Type : dsc

Venture Partner at Unshackled Ventures

Mountain View, California, United States

Overview

Purva Gupta is the Co-founder and CEO of Lily AI, where she leads the development of the retail industrys first Product Content Optimization platform. A Tory Burch Fellow and MBA graduate from the Indian School of Business, she is passionate about bridging the gap between how brands speak and how customers actually search.

An immigrant founder, Purva is a Venture Partner at Unshackled Ventures, a firm focused on supporting foreign-born entrepreneurs in the U. S. Her journey began in India, and she has spoken about overcoming personal challenges and rebuilding her career to live her American dream. She also enjoys music and dance.

Interesting fact: The idea for Lily AI originated from her personal frustration with the online shopping experience after moving to the U. S. from India.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Product Content Optimization
Her company, Lily AI, invented the industry's first platform for this, aiming to solve the disconnect between retailer descriptions and consumer search language.
Retail Technology
She frequently discusses the future of retail, including topics like agentic commerce, SEO, and improving the e-commerce experience through AI.
Founder Mentality
She believes founders who succeed are those who are relentless in their outreach and customer connection, a competitive advantage she feels is often overlooked.

Media Appearances

Purva has no verified media appearances

Work History

3-2024
Venture Partner at Unshackled Ventures
6-2021
Member at YPO
6-2019
Tory Burch Fellow at Tory Burch Foundation
2-2015
Co-founder & CEO at Lily AI
11-2014 - 5-2015
Founder @Venture Creation Program at Yale Entrepreneurial Institute

Education

2012 - 2013
Master of Business Administration from Indian School of Business
2006 - 2009
Bachelor of Arts (BA) from Shri Ram College of Commerce
2006 - 2009
Bachelor of Arts (BA) from Shri Ram College of Commerce (SRCC)

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mountain View, California, United States Job Level : Mid-senior Designation : Venture Partner at Unshackled Ventures
URL has been copied!

Insights For Selling To Purva

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Purva is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Purva

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Purva move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Purva take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Purva

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.