Queenie Lee

Examiner
DISC Type : cs

General Manager, 1099 Reporting at Avalara

Seattle, Washington, United States

Overview

Queenie Lee is the General Manager for 1099 Reporting at Avalara, where she leads a fast-growing business line with full P&L responsibility. Her expertise lies in automating tax compliance and mitigating risk. She holds an MBA from Northwesterns Kellogg School of Management and previously drove value creation for software companies at Vista Equity Partners.

Queenie is passionate about female empowerment, having received a Forté Fellow merit scholarship for her commitment to the cause. She was also a founding executive board member of the first global student organization at NYU, connecting students across New York, London, and Shanghai, for which she received the Presidents Service Award.

Unique fact: Queenie co-founded a global student organization that was the first of its kind at NYU, with official locations on three continents.

Personality Overview

Late Adopter

Status Quo Seeker

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are always well-planned and adopt a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Tax Compliance Tech
As GM of Avalara's 1099/W-9 solutions, she focuses on helping businesses automate reporting and reduce risk, often speaking about shifting to proactive compliance.
Value Creation
Spent several years on the Value Creation Team at Vista Equity Partners, working with portfolio companies to drive efficiency and strategic growth.
Female Empowerment
Her commitment to advancing women in business was recognized with a Forté Fellow scholarship upon her admission to the Kellogg School of Management.

Media Appearances

PayQuicker launches 1099 tax reporting solution supported by Avalara. Featured in Enterprise Times

See Now

Work History

12-2025
General Manager, 1099 Reporting at Avalara
2025 - 2025
Vice President, Value Creation at Vista Equity Partners
2023 - 2025
Executive Director, Value Creation at Vista Equity Partners
2021 - 2023
Director, Value Creation at Vista Equity Partners
2019 - 2021
Director, Strategy & Business Development - Cengage Global Businesses at Cengage

Education

Master of Business Administration (M.B.A.) from Northwestern University - Kellogg School of Management
Bachelor of Science (B.S.) from NYU Stern School of Business

More Information

Social Presence :

Prographics :

Exp : 14 Location : Seattle, Washington, United States Job Level : Senior Designation : General Manager, 1099 Reporting at Avalara
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Insights For Selling To Queenie

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Queenie is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Queenie

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Queenie move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Queenie take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Queenie

Personality Compatibility


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