Rachel Bader
Enthusiast · DISC type iRachel Bader is a seasoned marketing and licensing professional with over 15 years of experience at top-tier entertainment and publishing companies. As Director of Licensing at Penguin Random House, she develops strategic programs for major character and lifestyle brands. She holds an MBA from Fordham Gabelli School of Business.
Rachels career has been dedicated to brands that connect with audiences, suggesting a passion for storytelling and cultural icons. Her professional focus on beloved childrens characters is complemented by an interest in major entertainment franchises like Lucasfilm, indicating a deep appreciation for impactful brand narratives.
She oversees the licensing strategy for some of the most iconic childrens brands, including "The World of Eric Carle", "Llama Llama", and "Mad Libs".
Read the full overview →How Rachel shows up
Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt. They prefer to build relationships rather than staying totally transactional.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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