Rachel Bader
Login to view DISC.Rachel Bader is a seasoned marketing and licensing professional with over 15 years of experience at top-tier entertainment and publishing companies. As Director of Licensing at Penguin Random House, she develops strategic programs for major character and lifestyle brands. She holds an MBA from Fordham Gabelli School of Business.
Rachels career has been dedicated to brands that connect with audiences, suggesting a passion for storytelling and cultural icons. Her professional focus on beloved childrens characters is complemented by an interest in major entertainment franchises like Lucasfilm, indicating a deep appreciation for impactful brand narratives.
She oversees the licensing strategy for some of the most iconic childrens brands, including "The World of Eric Carle", "Llama Llama", and "Mad Libs".
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