Rachel Barry

Inspirer
DISC Type : id

Executive Communications Senior Manager at Baylor Scott & White Health

Dallas, Texas, United States

Overview

Rachel Barry is an award-winning communications professional at Baylor Scott & White Health, specializing in executive communications and employee engagement. A graduate of Texas Tech University, she has over 17 years of experience, including significant roles at Southwest Airlines. People who have worked with her describe her as a strategic, creative, and well-informed leader and advisor.

Rachel is deeply passionate about leadership and communication strategies that foster inclusivity and corporate social responsibility. Her career has consistently focused on navigating complex social issues and developing narratives that resonate with diverse audiences, reflecting a strong commitment to community and diversity, equity, and inclusion (DEI) initiatives.

She is a recipient of the prestigious Ragans Top Women in Communications Award for 2025, recognized for her impactful work in DEI.

Personality Overview

Achievment Oriented

Fast Adopter

Generous

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Executive Communications
Her current and past roles focus on providing strategic communication counsel, content creation, and platform strategy for senior and C-suite executives.
Corporate Social Responsibility
A core theme of her career, from managing community outreach programs to enhancing corporate reputation through strategic initiatives.
Diversity, Equity & Inclusion
She has led DEI communications, advised leadership on social topics like racial relations, and supported employee resource groups at Southwest Airlines.

Media Appearances

Rachel has no verified media appearances

Work History

4-2025
Executive Communications Senior Manager at Baylor Scott & White Health
11-2021 - 4-2025
Corporate Communications Advisor at Southwest Airlines
3-2018 - 11-2021
Corporate Communications Lead at Southwest Airlines
1-2015 - 3-2018
Corporate Communications Senior Specialist at Southwest Airlines
3-2010 - 1-2015
Community Affairs & Grassroots: Coordinator, Senior Coordinator, Specialist, & Senior Specialist at Southwest Airlines

Education

2003 - 2007
Bachelor of Arts (B.A.) from Texas Tech University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Dallas, Texas, United States Job Level : Middle Designation : Executive Communications Senior Manager at Baylor Scott & White Health
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Rachel

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Rachel take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Rachel

Personality Compatibility


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