Rachel Basha

Evaluator
DISC Type : csd

Head of Customer Programs & Category Marketing at Amazon

Greater Sydney Area, Australia

Overview

Rachel has no verified overview

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Rachel has no verified topics they care about

Media Appearances

Rachel has no verified media appearances

Work History

5-2022
Head of Customer Programs & Category Marketing at Amazon
6-2021 - 5-2022
Head of Customer Programs at Amazon
4-2019 - 6-2021
Senior Product & Program Manager at Amazon
5-2018 - 4-2019
Senior Strategy Manager at Deloitte
4-2017 - 4-2018
Senior Strategic Projects Manager, Sainsbury's Argos at Sainsbury's

Education

2008 - 2011
Bachelor of Commerce from University of Sydney
2002 - 2007
Education details unavailable from Loreto Normanhurst

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Head of Customer Programs & Category Marketing at Amazon
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rachel

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rachel take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rachel

Personality Compatibility


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