Rachel Basha in

Rachel Basha

Evaluator · DISC type csd
Head of Customer Programs & Category Marketing at Amazon
📍 Greater Sydney Area, Australia

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
Head of Customer Programs & Category Marketing
Job Level
Mid-senior
Location
Greater Sydney Area, Australia
Personality Overview

How Rachel shows up

Quality Focused
Thorough Evaluator
Hard To Convince

They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Priorities

Topics Rachel cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

5-2022
Head of Customer Programs & Category Marketing
Amazon
6-2021 - 5-2022
Head of Customer Programs
Amazon
4-2019 - 6-2021
Senior Product & Program Manager
Amazon
5-2018 - 4-2019
Senior Strategy Manager
Deloitte
4-2017 - 4-2018
Senior Strategic Projects Manager, Sainsbury's Argos
Sainsbury's
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2008 - 2011
Bachelor of Commerce
University of Sydney
2002 - 2007
Education details unavailable
Loreto Normanhurst
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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