Rachel Canetta

Inquirer
DISC Type : dc

Senior Manager, Certification at Databricks

Denver Metropolitan Area, United States

Overview

Rachel Canetta is the Senior Manager of Certification at Databricks, specializing in developing and launching global credentialing programs. Drawing on her experience growing Googles Cloud Digital Leader certification to over 30, 000 people, she focuses on creating valid, reliable, and secure exams. People who have worked with her describe her as creative and detail-oriented.

Rachel is heavily involved in the outdoors, serving on the Board of Directors for the MOUNTAIN CLUB LTD, where she is the current Vice Chair and future Chair. Her past experiences include teaching cross-cultural communication for the World Trade Center Denver and participating in theatre during her time at Bethel College.

Early in her career, Rachel spent two years on an overseas volunteer mission in Taiwan, where she worked as an English teacher and hospital office assistant.

Personality Overview

Upfront

Demanding

ROI Conscious

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Global Certification Programs
Her career is dedicated to building and scaling credentialing programs, a key focus in her roles at Databricks, Google, and Looker.
Exam Security
She is publicly quoted on the importance of security, proctoring, and content integrity to protect the credibility of a rapidly growing certification program.
Go-to-Market Strategy
She has a proven track record of successfully bringing certification programs to market, notably driving massive adoption for a Google Cloud credential.

Media Appearances

Rachel has no verified media appearances

Work History

4-2023
Senior Manager, Certification at Databricks
11-2022
Member Board of Directors at MOUNTAIN CLUB LTD
1-2021 - 3-2023
Cloud Digital Leader GTM Strategy Lead at Google
3-2020 - 12-2020
Looker Certification Strategy Manager at Google
8-2019 - 12-2020
Certification Strategy Manager at Looker

Education

International Master from University of Denver - Daniels College of Business
Bachelor of Arts from Bethel College

More Information

Social Presence :

Prographics :

Exp : 36 Location : Denver Metropolitan Area, United States Job Level : Middle Designation : Senior Manager, Certification at Databricks
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Rachel

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Rachel take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Rachel

Personality Compatibility


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