Rachel Edwards

Questioner
DISC Type : c

Founder at Stealth Startup

Austin, Texas, United States

Overview

Rachel Edwards is a two-time founder, currently building a stealth startup in the deathtech space called AfterWorld. Previously, she was a Vice President at J. P. Morgan, where she led deal sourcing for the Capital Connect platform. She holds an MBA from the University of Virginia Darden School of Business and has an exit from her first venture, Style by Rachel.

Outside of her entrepreneurial ventures, Rachel is a passionate singer and songwriter who creates and performs original folk music under the artist name Sage Sojourn. She launched this musical project in 2024 and has already released five singles on streaming platforms.

She uniquely combines her expertise in fashion and personal identity with end-of-life planning, exploring how personal style can inform ones legacy.

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Death Tech
Her current venture, AfterWorld, is focused on creating digital tools to help families navigate the logistical and emotional challenges immediately following a death.
Entrepreneurship
A second-time founder with a successful exit from her first company, Style by Rachel. Her MBA from UVA Darden was focused on entrepreneurship.
Venture Capital
As VP at J. P. Morgan's Capital Connect, she connected startups with investors to raise capital and holds a Venture Deals certification.

Media Appearances

Rachel has no verified media appearances

Work History

6-2025
Founder at Stealth Startup
1-2024
Musician at Sage Sojourn
7-2022 - 7-2024
Vice President, Digital Private Markets at JPMorgan Chase & Co.
3-2023 - 8-2023
Advisor at Style by Rachel
9-2018 - 2-2023
Founder at Style by Rachel

Education

2020 - 2022
Master of Business Administration - MBA from University of Virginia Darden School of Business
Bachelor of Arts (B.A.) from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 6 Location : Austin, Texas, United States Job Level : Leadership Designation : Founder at Stealth Startup
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rachel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rachel take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rachel

Personality Compatibility


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