Rachel Fairley

Judge
DISC Type : Dc

Brand, marketing & experience strategy and transformation consultant at Rachel Fairley

London, England, United Kingdom

Overview

Rachel Fairley is a brand and marketing strategist known for fixing and transforming businesses to drive growth. An experienced executive leader, she has held Chief Brand Officer and Global VP roles at companies like Hewlett Packard Enterprise and is the co-author of the bestselling book "Rebrand Right. " People describe her as intelligent, strategic, and innovative.

Originally from Edinburgh, Rachel now lives in London with her husband and two sons. She serves as a Trustee for The Menopause Charity, applying her strategic skills to a cause focused on womens long-term health. Her positivity and high energy are frequently noted as key traits that inspire those around her.

She is the co-host of the "Unicorny" marketing podcast with Dom Hawes, where they discuss strategy, innovation, and business growth.

Personality Overview

Demanding

Features Driven

Quality Focused

They respond well to strong and respectful communication.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Brand Transformation
Her entire career, consultancy, and bestselling book, "Rebrand Right, " focus on diagnosing, defining, and delivering brand changes to drive business growth.
Marketing Strategy
Co-hosts the "Unicorny" podcast, which explores how businesses create value, seek competitive advantage, and build marketing strategy into a core function.
AI in Marketing
She has completed AI leadership programs at LSE, holds AI marketing certifications, and speaks on panels about authenticity in an AI-driven world.

Media Appearances

Building unforgettable brands | Rachel Fairley | HPE Podcast. Featured in Spotify

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Episode 469 – Rebrand Right with Rachel Fairley & Sarah Robb. Featured in Extraordinary Business Books Podcast

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Rachel Fairley – Guest Profile. Featured in Unicorny

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Work History

1-2024
Brand, marketing & experience strategy and transformation consultant at Rachel Fairley
9-2023
Member Board of Trustees at The Menopause Charity
9-2024 - 4-2025
Author at Rebrand Right
9-2021 - 12-2023
Chief Brand Officer & Global Vice President, Brand, Marketing, Experience at Hewlett Packard Enterprise
6-2021 - 9-2021
Sabbatical - reading, writing, coaching, advising at N/A

Education

AI Leadership Accelerator from The London School of Economics and Political Science (LSE)
9-2023 - 12-2023
Mini MBA from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 3 Location : London, England, United Kingdom Job Level : Junior Designation : Brand, marketing & experience strategy and transformation consultant at Rachel Fairley
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rachel

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • If convinced, they can reach decisions quite fast.
  • Can Rachel take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Rachel

Personality Compatibility


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