Rachel Fairley in

Rachel Fairley

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Brand, marketing & experience strategy and transformation consultant at Rachel Fairley
📍 London, England, United Kingdom

Rachel Fairley is a brand and marketing strategist known for fixing and transforming businesses to drive growth. An experienced executive leader, she has held Chief Brand Officer and Global VP roles at companies like Hewlett Packard Enterprise and is the co-author of the bestselling book "Rebrand Right. " People describe her as intelligent, strategic, and innovative.

Originally from Edinburgh, Rachel now lives in London with her husband and two sons. She serves as a Trustee for The Menopause Charity, applying her strategic skills to a cause focused on womens long-term health. Her positivity and high energy are frequently noted as key traits that inspire those around her.

She is the co-host of the "Unicorny" marketing podcast with Dom Hawes, where they discuss strategy, innovation, and business growth.

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Experience
3 Years
Current Role
Brand, marketing & experience strategy and transformation consultant
Job Level
Junior
Location
London, England, United Kingdom
Personality Overview

How Rachel shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rachel cares about

Brand Transformation
Her entire career, consultancy, and bestselling book, "Rebrand Right, " focus on diagnosing, defining, and delivering brand changes to drive business growth.
Marketing Strategy
Co-hosts the "Unicorny" podcast, which explores how businesses create value, seek competitive advantage, and build marketing strategy into a core function.
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Career

Work history

1-2024
Brand, marketing & experience strategy and transformation consultant
Rachel Fairley
9-2023
Member Board of Trustees
The Menopause Charity
9-2024 - 4-2025
Author
Rebrand Right
9-2021 - 12-2023
Chief Brand Officer & Global Vice President, Brand, Marketing, Experience
Hewlett Packard Enterprise
6-2021 - 9-2021
Sabbatical - reading, writing, coaching, advising
N/A
In the press

Media appearances

Building unforgettable brands | Rachel Fairley | HPE Podcast. Featured in Spotify
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Episode 469 – Rebrand Right with Rachel Fairley & Sarah Robb. Featured in Extraordinary Business Books Podcast
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Education
AI Leadership Accelerator
The London School of Economics and Political Science (LSE)
9-2023 - 12-2023
Mini MBA
MiniMBA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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