Rebecca (Burke) Joyner in

Rebecca (Burke) Joyner

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Vice President, Content Marketing at Cyara
📍 Greater Boston, United States

Rebecca Joyner is the Vice President of Content Marketing at Cyara, where she specializes in B2B SaaS storytelling and purpose-driven brand communications. A strategic and empathetic leader, she leverages her Masters in Teaching to create compelling narratives. Colleagues commend her gift for turning complex strategy into clear, resonant stories.

Outside of her professional role, Rebecca is passionate about lifelong learning and enjoys team collaboration, having recently participated in a marketing offsite in Boston. She has a keen interest in how technology, particularly AI, can improve everyday customer experiences, a topic she engages with both professionally and personally.

During her time at Sovos, she was a key contributor to the annual Direct-to-Consumer Wine Shipping Industry Report.

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Experience
18 Years
Current Role
Vice President, Content Marketing
Job Level
Senior
Location
Greater Boston, United States
Personality Overview

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Priorities

Topics Rebecca cares about

B2B Storytelling
Her entire career focuses on helping B2B technology companies shape and share their stories to drive growth and advance missions.
Customer Experience (CX)
Her current company, Cyara, is dedicated to improving CX, and she recently posted about a frustrating personal customer service interaction.
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Career

Work history

1-2025
Vice President, Content Marketing
Cyara
6-2022 - 1-2025
Vice President, Brand Marketing & Corporate Communications
Extend
10-2020 - 6-2022
Vice President, Brand Marketing
Sovos
4-2019 - 10-2020
Vice President Corporate Marketing
Sovos
9-2018 - 4-2019
Director of Content Marketing
Sovos
In the press

Media appearances

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Education
Bachelor's
University of New Hampshire
Master of arts in teaching
Salem State University
Social presence
in
Behavioral profile

DISC profile (public)

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