Rebecca (Burke) Joyner

Commander
DISC Type : D

Vice President, Content Marketing at Cyara

Greater Boston, United States

Overview

Rebecca Joyner is the Vice President of Content Marketing at Cyara, where she specializes in B2B SaaS storytelling and purpose-driven brand communications. A strategic and empathetic leader, she leverages her Masters in Teaching to create compelling narratives. Colleagues commend her gift for turning complex strategy into clear, resonant stories.

Outside of her professional role, Rebecca is passionate about lifelong learning and enjoys team collaboration, having recently participated in a marketing offsite in Boston. She has a keen interest in how technology, particularly AI, can improve everyday customer experiences, a topic she engages with both professionally and personally.

During her time at Sovos, she was a key contributor to the annual Direct-to-Consumer Wine Shipping Industry Report.

Personality Overview

Candid & Clear

Decisive

Strong-Willed

They respond well to strong and respectful communication.  They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

B2B Storytelling
Her entire career focuses on helping B2B technology companies shape and share their stories to drive growth and advance missions.
Customer Experience (CX)
Her current company, Cyara, is dedicated to improving CX, and she recently posted about a frustrating personal customer service interaction.
AI in Marketing
Holds a certification in "AI for Marketers" and actively posts about the role of AI in areas like thought leadership and customer service.

Media Appearances

Rebecca has no verified media appearances

Work History

1-2025
Vice President, Content Marketing at Cyara
6-2022 - 1-2025
Vice President, Brand Marketing & Corporate Communications at Extend
10-2020 - 6-2022
Vice President, Brand Marketing at Sovos
4-2019 - 10-2020
Vice President Corporate Marketing at Sovos
9-2018 - 4-2019
Director of Content Marketing at Sovos

Education

Bachelor's from University of New Hampshire
Master of arts in teaching from Salem State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Boston, United States Job Level : Senior Designation : Vice President, Content Marketing at Cyara
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rebecca

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Rebecca take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Rebecca

Personality Compatibility


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