Rachel Glynn

Commander
DISC Type : D

Head of Digital Marketing and Trading at Signet Jewelers (UK and Ireland)

London Area, United Kingdom

Overview

Rachel is an experienced Digital Director and commercial leader specializing in e-commerce growth and digital transformation for major retail brands. Her career includes leadership roles at Signet Jewelers, Derek Rose, and Radley, where she has a proven track record of developing high-performing teams and implementing data-driven strategies. She holds a Postgraduate Certificate from the University of Hertfordshire.

Outside of her formal roles, Rachel is deeply engaged with her professional community. She actively attends industry events and panel discussions focused on innovation and thought leadership in e-commerce, reflecting a genuine passion for the digital retail landscape and networking with other bright minds in the field.

Rachel recently earned a certification in Generative AI for Image Creation, showing her commitment to mastering emerging technologies.

Personality Overview

Very Quick

Candid & Clear

Strong-Willed

They do not care very much about building rapport or relationships.  They respond better to strong and respectful interactions. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

E-commerce Growth
Her profile highlights being a "Growth specialist" with a history of resetting global strategies and exceeding financial targets at brands like Belstaff and Derek Rose.
Digital Transformation
She has led significant transformation projects, including re-platforming, ERP migrations, and global business restructures at previous companies like Derek Rose and Radley.
Team Leadership
A core focus of her career has been rebuilding and developing digital teams, building confidence, and creating frameworks for success after organizational restructures.

Media Appearances

Rachel has no verified media appearances

Work History

8-2024
Head of Digital Marketing and Trading at Signet Jewelers (UK and Ireland)
1-2023 - 4-2024
Head of Ecommerce at Derek Rose
8-2018 - 2-2023
Head Of Ecommerce at Radley
5-2017 - 7-2018
Head Of Ecommerce at Belstaff
4-2016 - 1-2017
Interim Head of ECommerce at Hobbs London

Education

2002 - 2003
Postgraduate Certificate from University of Hertfordshire
1999 - 2002
Bachelor's degree from Canterbury Christ Church University

More Information

Social Presence :

Prographics :

Exp : 9 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Head of Digital Marketing and Trading at Signet Jewelers (UK and Ireland)
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rachel

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • If convinced, they can reach decisions quite fast.
  • Can Rachel take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Rachel

Personality Compatibility


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