Rachel Hatton

Questioner
DISC Type : c

Demand Generation Director at Lead Forensics

Greater Portsmouth Area, United Kingdom

Overview

Rachel Hatton is the Demand Generation Director for Lead Forensics and Webeo, where she specializes in driving demand for top target segments. An alumna of Bournemouth University, she leverages deep expertise in B2B marketing, website personalization, and data-driven strategies to generate leads and grow revenue.

Rachel is passionate about understanding the why behind customer decisions, frequently sharing insights on buyer psychology to help businesses win more effectively. She champions a culture of learning and growth, both for customers and within her own team, celebrating shared successes and professional development.

She takes great pride in her teams recent ranking as one of the UKs Best Workplaces for Development.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Demand Generation
Her core responsibility is overseeing demand generation activities for both Lead Forensics and Webeo, focusing on top target segments.
Website Personalization
As a leader at Webeo, a website personalization platform, she is an expert in turning anonymous website visitors into leads through tailored experiences.
Buyer Psychology
She actively creates and promotes content focused on using buyer psychology to understand customer motivations and win more business.

Media Appearances

Rachel has no verified media appearances

Work History

1-2025
Demand Generation Director at Lead Forensics
12-2021
Head of Demand Generation at Webeo
9-2020 - 11-2021
Marketing Manager at Webeo
1-2019 - 8-2020
Senior Marketing Manager at MarketMakers
4-2016 - 1-2019
Marketing Manager at MarketMakers

Education

2018 - 2018
Mini MBA from MiniMBA
2012 - 2015
Bachelor of Arts - BA from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Portsmouth Area, United Kingdom Job Level : Mid-senior Designation : Demand Generation Director at Lead Forensics
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rachel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rachel take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Rachel

Personality Compatibility


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