Rachel Hatton in

Rachel Hatton

Questioner · DISC type c
Demand Generation Director at Lead Forensics
📍 Greater Portsmouth Area, United Kingdom

Rachel Hatton is the Demand Generation Director for Lead Forensics and Webeo, where she specializes in driving demand for top target segments. An alumna of Bournemouth University, she leverages deep expertise in B2B marketing, website personalization, and data-driven strategies to generate leads and grow revenue.

Rachel is passionate about understanding the why behind customer decisions, frequently sharing insights on buyer psychology to help businesses win more effectively. She champions a culture of learning and growth, both for customers and within her own team, celebrating shared successes and professional development.

She takes great pride in her teams recent ranking as one of the UKs Best Workplaces for Development.

Read the full overview →
Experience
9 Years
Current Role
Demand Generation Director
Job Level
Mid-senior
Location
Greater Portsmouth Area, United Kingdom
Personality Overview

How Rachel shows up

Not Easily Convinced
Value Seeker
Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Priorities

Topics Rachel cares about

Demand Generation
Her core responsibility is overseeing demand generation activities for both Lead Forensics and Webeo, focusing on top target segments.
Website Personalization
As a leader at Webeo, a website personalization platform, she is an expert in turning anonymous website visitors into leads through tailored experiences.
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Career

Work history

1-2025
Demand Generation Director
Lead Forensics
12-2021
Head of Demand Generation
Webeo
9-2020 - 11-2021
Marketing Manager
Webeo
1-2019 - 8-2020
Senior Marketing Manager
MarketMakers
4-2016 - 1-2019
Marketing Manager
MarketMakers
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2018 - 2018
Mini MBA
MiniMBA
2012 - 2015
Bachelor of Arts - BA
Bournemouth University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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