Rachel Hatton is the Demand Generation Director for Lead Forensics and Webeo, where she specializes in driving demand for top target segments. An alumna of Bournemouth University, she leverages deep expertise in B2B marketing, website personalization, and data-driven strategies to generate leads and grow revenue.
Rachel is passionate about understanding the why behind customer decisions, frequently sharing insights on buyer psychology to help businesses win more effectively. She champions a culture of learning and growth, both for customers and within her own team, celebrating shared successes and professional development.
She takes great pride in her teams recent ranking as one of the UKs Best Workplaces for Development.
Read the full overview →While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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