Rachel Hill

Questioner
DISC Type : c

Chief Executive Officer at Friends of the Elderly

Reading, England, United Kingdom

Overview

Rachel Hill is the Chief Executive Officer of Friends of the Elderly, bringing extensive experience from senior leadership roles across the NHS and charitable sectors. A registered nurse by training with a Masters in Palliative Care from Kings College London, her career has been dedicated to providing dignified, person-centered care.

Outside of her professional life, Rachel is a passionate and enthusiastic cold-water swimmer. She finds joy in swimming in rivers, lakes, and the sea throughout the year, a habit she says supports her mental health and makes her feel happiest when she is "outdoors and slightly freezing. "

For a fundraiser, Rachel completed a "Penguin Challenge, " swimming over 3, 000 meters a month through winter in just a swimsuit.

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

End-of-Life Care
A core passion throughout her career, from her beginnings as a palliative care nurse to her current CEO role focusing on dignity and holistic support for the elderly.
AI in Social Care
Has shown a recent, direct interest in exploring the practical and safe applications of artificial intelligence to enhance the social care sector.
Community Engagement
Emphasizes the importance of integrating care services into the fabric of local communities, making them a key part of people's lives beyond residential homes.

Media Appearances

New chief for Friends of the Elderly. Featured in Third Sector

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Rachel Hill Appointed as Chief Executive of Friends Of The Elderly. Featured in Friends of the Elderly (official news)

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Rachel Hill – CEO | Friends of the Elderly. Featured in Friends of the Elderly (leadership profile)

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Work History

8-2025
Chief Executive Officer at Friends of the Elderly
4-2020 - 8-2025
Chief Executive Officer at The Whiteley Homes Trust
11-2019 - 4-2020
Acting CEO at The Whiteley Homes Trust
10-2018 - 11-2019
Director Of Care and Community at The Whiteley Homes Trust
8-2015 - 9-2018
Head of Nursing Haematology, Cellular Pathology, Palliative and End of Life Care at Guy's and St Thomas'​ NHS Foundation Trust

Education

1999 - 2001
Master of Science (M.Sc.) from King's College London
1991 - 1995
Bachelor of Science (B.Sc.) from City St George’s, University of London

More Information

Social Presence :

Prographics :

Exp : 19 Location : Reading, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Friends of the Elderly
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rachel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rachel take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Rachel

Personality Compatibility


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