Rachel Janfaza
Login to view DISC.Rachel Janfaza is the founder of The Up and Up, a media and strategy firm focused on decoding Gen Z. A Harvard graduate, shes a prominent journalist and researcher specializing in youth culture and politics. Her work has been featured in The New York Times, POLITICO Magazine, and Vogue.
Outside of her firm, Rachel is a prolific freelance journalist and public speaker, appearing on networks like CNN and C-SPAN. An author and analyst, she is best known for her theory of "The Two Gen Zs, " which explores the cohorts internal divisions. She enjoys listening to disco remixes while wandering New York City.
As the first writer for CNN Politics dedicated to the youth vote, she was one of the first national reporters to cover the beat full-time.
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