Rachel Janfaza

Inspirer
DISC Type : id

Founder at The Up and Up

New York, New York, United States

Overview

Rachel Janfaza is the founder of The Up and Up, a media and strategy firm focused on decoding Gen Z. A Harvard graduate, shes a prominent journalist and researcher specializing in youth culture and politics. Her work has been featured in The New York Times, POLITICO Magazine, and Vogue.

Outside of her firm, Rachel is a prolific freelance journalist and public speaker, appearing on networks like CNN and C-SPAN. An author and analyst, she is best known for her theory of "The Two Gen Zs, " which explores the cohorts internal divisions. She enjoys listening to disco remixes while wandering New York City.

As the first writer for CNN Politics dedicated to the youth vote, she was one of the first national reporters to cover the beat full-time.

Personality Overview

Charming & Persuasive

Fast Adopter

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Gen Z Insights
Her entire career is built around researching and translating Gen Z's cultural, political, and consumer behavior for brands, media companies, and political organizations.
Youth Political Culture
She consistently writes and speaks about how young people engage in civic life, from social media activism to voting trends, and founded her company to focus on it.
Economic Anxiety
She identifies the economy and cost of living as the primary, often overlooked, issue for young Americans, stating it's what they prioritize above all else.

Media Appearances

Rachel has no verified media appearances

Work History

9-2022
Founder at The Up and Up
9-2022
Freelance Journalist at Freelance
5-2020 - 9-2022
Associate Writer at CNN
10-2018 - 1-2020
News and Politics Contributing Writer at Teen Vogue

Education

2016 - 2020
Bachelor's degree from Harvard University
Graduated with distinction from Noble and Greenough School

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York, New York, United States Job Level : Leadership Designation : Founder at The Up and Up
URL has been copied!

Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Rachel

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Rachel take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Rachel

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.