Rachel Lyubovitzky

Sharpshooter
DISC Type : CD

Council Member at Forbes Technology Council

Portsmouth, New Hampshire, United States

Overview

Rachel Lyubovitzky is the CEO and Co-Founder of Setuply, an AI platform for B2B post-sale client experiences. A serial entrepreneur with over 15 years in enterprise tech, she previously founded EverythingBenefits, which was acquired by UKG. Colleagues describe her as inspirational, highly efficient, and a dedicated leader. She holds an Executive MBA from The Wharton School.

Based in New Jersey, Rachel is an avid traveler who has visited over sixty countries, believing it provides inspiration for her entrepreneurial work. She enjoys running, reading science fiction and fantasy novels, and spending time with her family. Her personal values include continuous learning, accountability, and transparency.

Unique fact: Rachel practices Sumi-e, a form of Japanese ink painting.

Personality Overview

Rigorous & Demanding

Precise But Practical

Fast But Analytical

They are not focused on building rapport and relationships.  They respond better to strong and respectful interactions. They like to act fast and expect others to do the same.

Topics They Care About

Post-Sale Experience
Her company, Setuply, is dedicated to transforming the B2B post-sale client journey, a topic she frequently addresses in articles and posts.
AI in B2B
She leads an AI-powered company and writes for Forbes about using AI to amplify client onboarding, deliver better support, and build loyalty.
Serial Entrepreneurship
Having founded four B2B technology companies and successfully exited one, she often discusses the lessons learned from her entrepreneurial journey.

Media Appearances

Setuply Announces $3.5M Oversubscribed Round for Customer Onboarding Automation Platform. Featured in Setuply

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Setuply Multi‑Point Client Onboarding and Management Platform Set to Expand Inova’s Implementation, Scalability, and Enhance Revenue Recognition. Featured in PRWeb

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Work History

1-2023
Council Member at Forbes Technology Council
1-2023
Limited Partner at GTMfund
1-2022
CEO & Chairwoman at Setuply
1-2019
Limited Partner at 2048 Ventures
8-2014 - 6-2021
CEO and Chairwoman at EverythingBenefits

Education

2006 - 2008
Executive MBA from The Wharton School
1998 - 1999
MA from Brandeis University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Portsmouth, New Hampshire, United States Job Level : Leadership Designation : Council Member at Forbes Technology Council
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rachel

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They can take decisions very fast if you manage to convince them.
  • Can Rachel take some risk or not?

  • The risks don’t matter much to them.

You And Rachel

Personality Compatibility


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