Rachel Lyubovitzky in

Rachel Lyubovitzky

Sharpshooter · DISC type CD
Council Member at Forbes Technology Council
📍 Portsmouth, New Hampshire, United States

Rachel Lyubovitzky is the CEO and Co-Founder of Setuply, an AI platform for B2B post-sale client experiences. A serial entrepreneur with over 15 years in enterprise tech, she previously founded EverythingBenefits, which was acquired by UKG. Colleagues describe her as inspirational, highly efficient, and a dedicated leader. She holds an Executive MBA from The Wharton School.

Based in New Jersey, Rachel is an avid traveler who has visited over sixty countries, believing it provides inspiration for her entrepreneurial work. She enjoys running, reading science fiction and fantasy novels, and spending time with her family. Her personal values include continuous learning, accountability, and transparency.

Unique fact: Rachel practices Sumi-e, a form of Japanese ink painting.

Read the full overview →
Experience
11 Years
Current Role
Council Member
Job Level
Leadership
Location
Portsmouth, New Hampshire, United States
Personality Overview

How Rachel shows up

Rigorous & Demanding
Precise But Practical
Fast But Analytical

They are not focused on building rapport and relationships. They respond better to strong and respectful interactions. They like to act fast and expect others to do the same.

Priorities

Topics Rachel cares about

Post-Sale Experience
Her company, Setuply, is dedicated to transforming the B2B post-sale client journey, a topic she frequently addresses in articles and posts.
AI in B2B
She leads an AI-powered company and writes for Forbes about using AI to amplify client onboarding, deliver better support, and build loyalty.
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Career

Work history

1-2023
Council Member
Forbes Technology Council
1-2023
Limited Partner
GTMfund
1-2022
CEO & Chairwoman
Setuply
1-2019
Limited Partner
2048 Ventures
8-2014 - 6-2021
CEO and Chairwoman
EverythingBenefits
In the press

Media appearances

Setuply Announces $3.5M Oversubscribed Round for Customer Onboarding Automation Platform. Featured in Setuply
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Setuply Multi‑Point Client Onboarding and Management Platform Set to Expand Inova’s Implementation, Scalability, and Enhance Revenue Recognition. Featured in PRWeb
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Education
2006 - 2008
Executive MBA
The Wharton School
1998 - 1999
MA
Brandeis University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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