Rachel Segars

Energizer
DISC Type : I

Integrated Marketing Executive at WRTV

Fishers, Indiana, United States

Overview

Rachel is an Integrated Marketing Executive with over 19 years of experience in the media and broadcast television industry, specializing in B2B sales and building multimillion-dollar accounts. People who have worked with her describe her as creative, professional, sincere, and highly motivated. She holds a Bachelor of Arts from Colorado State University.

Rachel is passionate about celebrating success, both for her clients and her colleagues. She recently shared her enthusiasm for a company event that recognized the people who are core to the organizations achievements, highlighting her appreciation for a positive work culture.

In a previous role, she delivered an average of $2. 5M in annual local revenue, exceeding her yearly goal by more than 37%.

Personality Overview

Informal

Big Picture Person

Relationship Oriented

They are always positive and upbeat, so take their promises with a pinch of salt.  They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Client Relationships
Emphasizes building valuable, long-term partnerships and is praised by others for going above and beyond to meet client needs.
Integrated Marketing
Her entire career is focused on media marketing, strategic planning, and account management within the broadcast television industry.
B2B Business Development
Has extensive experience serving as a business development director and strategic account manager, consistently growing revenue streams.

Media Appearances

Rachel has no verified media appearances

Work History

7-2025
Integrated Marketing Executive at WRTV
7-2025 - 7-2025
Integrated Marketing Executive at The E.W. Scripps Company
8-2021 - 9-2024
Area Director of Business Development at Simon Property Group
3-2021 - 8-2021
Business Development Director-Midwest at CROSSHAIR MEDIA PLACEMENT
9-2014 - 3-2021
Account Executive/Strategic Account Manager at FOX59/CBS4 Nexstar

Education

Bachelor of Arts - BA from Colorado State University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Fishers, Indiana, United States Job Level : N/A Designation : Integrated Marketing Executive at WRTV
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Be friendly and entertaining in your conversation
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Rachel

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Rachel take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Rachel

Personality Compatibility


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