Raf McDonnell in

Raf McDonnell

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Founder & Managing Director at Talent & Brands
📍 London, England, United Kingdom

Raf McDonnell is an award-winning founder with over 20 years of experience connecting global brands with celebrity and influencer talent. After senior roles at Amazon and EMI Music, he founded Talent & Brands and co-founded Supernova. A University of Bristol alumnus, he has been named a Top 100 Marketing Influencer.

Colleagues and partners describe him as a creative, enthusiastic, and forward-looking leader who excels at fostering positive energy. His public communications highlight a belief in transparency and community support, particularly when navigating professional challenges, demonstrating a highly resilient and collaborative nature.

He recently brokered the major celebrity partnership between one of the UKs most loved presenters, Cat Deeley, and the brand Utility Warehouse.

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Experience
35 Years
Current Role
Founder & Managing Director
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Raf shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Raf cares about

Creator Economy
He co-founded Supernova, an agency built for the Creator Economy, and was named to the Hero 100 list for his work in this space.
Celebrity Partnerships
His entire career is built on brokering high-profile talent deals, from artists like One Direction and Kylie Minogue to a recent campaign with Cat Deeley.
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Career

Work history

3-2018
Founder & Managing Director
Talent & Brands
9-2023 - 3-2026
Co-Founder & Managing Partner
Supernova
2-2017 - 2-2018
Head of Business Development & Partnerships - Amazon Tickets
Amazon
6-2012 - 12-2016
Agent - Brand Partnerships, Sponsorships & Endorsements
Creative Artists Agency
12-2008 - 5-2012
Senior Vice President - Brand Partnerships, Licensing and Synchronisation - Europe & ROW
EMI Music
In the press

Media appearances

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Education
1986 - 1990
BA (Hons)
University of Bristol
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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