Raf McDonnell

Initiator
DISC Type : Di

Founder & Managing Director at Talent & Brands

London, England, United Kingdom

Overview

Raf McDonnell is an award-winning founder with over 20 years of experience connecting global brands with celebrity and influencer talent. After senior roles at Amazon and EMI Music, he founded Talent & Brands and co-founded Supernova. A University of Bristol alumnus, he has been named a Top 100 Marketing Influencer.

Colleagues and partners describe him as a creative, enthusiastic, and forward-looking leader who excels at fostering positive energy. His public communications highlight a belief in transparency and community support, particularly when navigating professional challenges, demonstrating a highly resilient and collaborative nature.

He recently brokered the major celebrity partnership between one of the UKs most loved presenters, Cat Deeley, and the brand Utility Warehouse.

Personality Overview

Confident

Risk-Accepting

Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Creator Economy
He co-founded Supernova, an agency built for the Creator Economy, and was named to the Hero 100 list for his work in this space.
Celebrity Partnerships
His entire career is built on brokering high-profile talent deals, from artists like One Direction and Kylie Minogue to a recent campaign with Cat Deeley.
Entrepreneurial Resilience
He recently navigated his company through a majority stakeholder's administration, publicly sharing his journey and demonstrating transparent leadership.

Media Appearances

Raf has no verified media appearances

Work History

3-2018
Founder & Managing Director at Talent & Brands
9-2023 - 3-2026
Co-Founder & Managing Partner at Supernova
2-2017 - 2-2018
Head of Business Development & Partnerships - Amazon Tickets at Amazon
6-2012 - 12-2016
Agent - Brand Partnerships, Sponsorships & Endorsements at Creative Artists Agency
12-2008 - 5-2012
Senior Vice President - Brand Partnerships, Licensing and Synchronisation - Europe & ROW at EMI Music

Education

1986 - 1990
BA (Hons) from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 35 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder & Managing Director at Talent & Brands
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Insights For Selling To Raf

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raf is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Raf

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Raf move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Raf take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Raf

Personality Compatibility


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