Rafał Milczach in

Rafał Milczach

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International Key Account Manager at LST Polska Sp z o.o.
📍 Poland

Rafał Milczach is a business development and key account manager with over 15 years of experience building profitability in the FMCG, retail, and foodservice sectors across Poland and the CEE region. He has a proven track record of managing P&L, developing brands and private labels, and holds a certification in using AI for company development.

He strongly believes that the FMCG market has trapped itself in a cycle of excessive promotions, which he calls "promotional schizophrenia, " where regular prices have become a fiction.

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Experience
13 Years
Current Role
International Key Account Manager
Location
Poland
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Rafał cares about

CEE Market Strategy
Argues against a "copy-paste" sales strategy for the CEE region, emphasizing that it's a diverse market requiring tailored, country-specific solutions.
FMCG Pricing Models
Critiques the industry's over-reliance on promotions and coupons, believing it damages the market and makes consumers hostages to a fictitious regular price.
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Career

Work history

2024 - 2024
International Key Account Manager
LST Polska Sp z o.o.
2022 - 2024
Business Development Manager
Agram S.A. (Crops NV)
2017 - 2019
Kierownik Regionu
Storic S.A.
2008 - 2015
Area Manager
Bonduelle
In the press

Media appearances

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Education

Rafał has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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