Rafidah Hasnan

Questioner
DISC Type : c

Conference Producer at RX Global

New York, New York, United States

Overview

Rafidah Hasnan is an experienced Conference Producer at RX Global, specializing in building relevant and commercially viable event agendas from the ground up. A graduate of the Singapore University of Social Sciences, she is adept at identifying emerging trends and shaping compelling narratives. Colleagues describe her as organized, informed, and unflappable, with a talent for securing top-tier speakers.

She is driven by a passion for creating spaces where thoughtful conversations can flourish. Rafidah is intellectually curious and drawn to complex topics that challenge perspectives and open up new ways of thinking, aiming to create meaningful dialogue through her work.

Unique Fact: A former colleague noted her exceptional composure and leadership onsite, referring to her as "the Boss".

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Conference Production
Her core expertise involves crafting purposeful agendas and working with speakers to create resonant and relevant programs that drive attendee ROI.
Maritime & Aviation
Currently produces events in these sectors, including Asia Pacific Maritime (APM) and inter airport Southeast Asia, indicating a focus on these industries.
Meaningful Dialogue
A core personal and professional interest is creating forums for thoughtful conversations that have the power to shift perspectives.

Media Appearances

Rafidah has no verified media appearances

Work History

7-2024
Conference Producer at RX Global
8-2022 - 6-2024
Conference Manager at Terrapinn
11-2020 - 7-2022
Conference Producer at Constellar
8-2019 - 5-2020
Project Manager & Marketing at planitswiss Group
2-2018 - 7-2019
Junior Project Manager at planitswiss Group

Education

Bachelor of Science from Singapore University of Social Sciences (SUSS)
Diploma from Republic Polytechnic

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : N/A Designation : Conference Producer at RX Global
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Insights For Selling To Rafidah

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafidah is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rafidah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rafidah move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rafidah take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Rafidah

Personality Compatibility


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