Ragen Dodson

Visionary
DISC Type : Ds

Head of Marketing at Nexford University

Indianapolis, Indiana, United States

Overview

Ragen Dodson is the Head of Marketing at Nexford University and the founder of the consultancy Strategy with Soul. A full-stack marketing leader, she specializes in building revenue-driving growth engines through bold go-to-market strategies and demand generation. She holds a Bachelor of Arts from Purdue University Fort Wayne and is described as innovative and positive.

Outside of her marketing roles, Ragen is a strong advocate for diversity, equity, and inclusion, choosing to work for companies that demonstrate a genuine commitment to these values. Her career path was driven by an early passion for design and branding, which she pursued after discovering how to turn it into a career.

She created the proprietary SOUL Framework™ (Strategy, Orchestration, Understanding, Leverage) to infuse marketing strategies with purpose and emotional intelligence.

Personality Overview

Objective Evaluator

Fast But Thoughtful

Goal-Oriented

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Human-First GTM
Her professional brand is built around "Human-First Growth" and infusing go-to-market strategies with purpose, as seen in her consultancy "Strategy with Soul. "
Diversity & Inclusion
She explicitly chose a past employer because their partnership with Simone Biles demonstrated a strong commitment to diversity, a value she prioritizes.
Authentic Leadership
Her social media posts emphasize empowering team members and rejecting "performative" leadership in favor of a more genuine, supportive style.

Media Appearances

Ragen has no verified media appearances

Work History

6-2025
Head of Marketing at Nexford University
6-2025
Head of Growth Marketing, Operations at Nexford University
1-2025 - 4-2025
Senior Director, Demand Generation, Marketing Ops at SoundThinking (formerly ShotSpotter)
1-2024 - 1-2025
Fractional | VP of Marketing at Freelance
11-2023 - 1-2025
Director, Demand Generation at Refine Labs

Education

2010 - 2015
Bachelor of Arts - BA from Purdue University Fort Wayne
2017 - 2019
Master of Science from Southern New Hampshire University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Indianapolis, Indiana, United States Job Level : Mid-senior Designation : Head of Marketing at Nexford University
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Insights For Selling To Ragen

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ragen is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ragen

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ragen move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ragen take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ragen

Personality Compatibility


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