Rahul Arora

Evaluator
DISC Type : scd

Head - Rusk ADs at Rusk Media

Noida, Uttar Pradesh, India

Overview

Rahul Arora is a senior revenue leader at Rusk Media, responsible for the P&L and strategy of its advertising division, Rusk ADs. A Delhi University alumnus, he specializes in digital monetization, particularly within the gaming, esports, and branded entertainment sectors, focusing on the Gen Z demographic. People he has worked with describe him as a focused, detail-oriented, and supportive mentor.

He is instrumental in monetizing some of Indias prominent youth-focused content IPs, such as the gaming entertainment show "Playground. "

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Gen Z Marketing
He focuses on developing content and monetization strategies to effectively connect brands with audiences under the age of 25.
Gaming & Esports
He leads the revenue streams for Rusk Media's gaming IPs, like "Playground, " and has pioneered brand integrations with major companies like Coca-Cola and KFC.
Branded Content
A core specialty is creating advertiser-embedded content on platforms like YouTube, which accounts for a significant portion of the company's revenue.

Media Appearances

Decoding Rusk Media's five-year evolution: Short-form content and Gen‑Z focus. Featured in Afaqs.com

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🚀 Unlock the secrets behind Rusk Media's five‑year journey. Featured in Instagram

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Work History

4-2024
Head - Rusk ADs at Rusk Media
1-2022 - 3-2024
National Sales Head - Rusk Media at Rusk Media
9-2021 - 12-2021
Associate Director Sales - North at Rusk Media
9-2020 - 7-2021
Region Head Sales North - Republic TV at Republic World
6-2019 - 9-2020
Regional Sales Manager - Star Plus at Star TV Network

Education

2004 - 2006
Marketing/Marketing Management from IME
2001 - 2004
Bachelor of Commerce (B.Com.) from Delhi University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Noida, Uttar Pradesh, India Job Level : N/A Designation : Head - Rusk ADs at Rusk Media
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Insights For Selling To Rahul

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rahul is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rahul

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rahul move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rahul take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rahul

Personality Compatibility


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