Rahul Arora in

Rahul Arora

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Head - Rusk ADs at Rusk Media
📍 Noida, Uttar Pradesh, India

Rahul Arora is a senior revenue leader at Rusk Media, responsible for the P&L and strategy of its advertising division, Rusk ADs. A Delhi University alumnus, he specializes in digital monetization, particularly within the gaming, esports, and branded entertainment sectors, focusing on the Gen Z demographic. People he has worked with describe him as a focused, detail-oriented, and supportive mentor.

He is instrumental in monetizing some of Indias prominent youth-focused content IPs, such as the gaming entertainment show "Playground. "

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Experience
16 Years
Current Role
Head - Rusk ADs
Location
Noida, Uttar Pradesh, India
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Rahul cares about

Gen Z Marketing
He focuses on developing content and monetization strategies to effectively connect brands with audiences under the age of 25.
Gaming & Esports
He leads the revenue streams for Rusk Media's gaming IPs, like "Playground, " and has pioneered brand integrations with major companies like Coca-Cola and KFC.
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Career

Work history

4-2024
Head - Rusk ADs
Rusk Media
1-2022 - 3-2024
National Sales Head - Rusk Media
Rusk Media
9-2021 - 12-2021
Associate Director Sales - North
Rusk Media
9-2020 - 7-2021
Region Head Sales North - Republic TV
Republic World
6-2019 - 9-2020
Regional Sales Manager - Star Plus
Star TV Network
In the press

Media appearances

Decoding Rusk Media's five-year evolution: Short-form content and Gen‑Z focus. Featured in Afaqs.com
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🚀 Unlock the secrets behind Rusk Media's five‑year journey. Featured in Instagram
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Education
2004 - 2006
Marketing/Marketing Management
IME
2001 - 2004
Bachelor of Commerce (B.Com.)
Delhi University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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