Raj K. Shah

Energizer
DISC Type : I

Controller at Aroma Naturals, Inc.

Cerritos, California, United States

Overview

Raj K. Shah is an operationally-oriented CFO and Controller with extensive experience in manufacturing, retail, and service industries. He specializes in enhancing financial reporting, improving internal controls, and driving cost reductions. A licensed CPA with a BS from the University of Rajasthan, his expertise extends beyond finance to include IT, HR, and administration.

He has a track record of turning around dysfunctional operations and building disciplined, value-added finance and accounting departments from the ground up.

At one $25 million company, he successfully improved the gross margin from 33. 3% through strategic financial management.

Personality Overview

Relationship Oriented

Big Picture Person

Imaginative

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Operational Efficiency
Focuses on maximizing efficiencies by analyzing all aspects of a business and implementing new operational practices to improve functionality.
Cost Reduction
A core part of his professional headline and experience, with a strong focus on identifying and implementing significant cost savings for employers.
Financial Turnarounds
Brought in as an executive to restructure and turn around dysfunctional operations by implementing disciplined financial and accounting practices.

Media Appearances

Raj has no verified media appearances

Work History

7-2013
Controller at Aroma Naturals, Inc.
5-2010 - 7-2013
Chief Financial Officer/COO at SQL Star International Inc.
11-2008 - 5-2010
Accounting Consultant at Toyota Financial Services
4-2007 - 10-2008
Chief Financial Officer at N/S Corporation
3-2006 - 3-2007
Interim CFO / Consultant at Accounting Consultant

Education

BS from University of Rajasthan
CPA from American Institute of Certified Public Accountants

More Information

Social Presence :

Prographics :

Exp : 19 Location : Cerritos, California, United States Job Level : N/A Designation : Controller at Aroma Naturals, Inc.
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Insights For Selling To Raj K.

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raj K. is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Raj K.

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Raj K. move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Raj K. take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Raj K.

Personality Compatibility


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