Raj Vavilala

Commander
DISC Type : D

Chief Sales, Marketing and Product Officer at GEHA Health

Kansas City Metropolitan Area, United States

Overview

Raj Vavilala is the Chief Sales, Marketing, and Product Officer at GEHA Health, where he architects enterprise growth and member experience for over 2. 4 million federal employees and their families. With a background in mathematics, finance, and an MBA from T. A. Pai Management Institute, he specializes in building sustainable, high-margin growth in complex, regulated industries.

His leadership philosophy is centered on "high-EQ" and human empathy, aiming to create deep brand loyalty through unconventional strategies and strong partnerships. He actively serves on the boards of non-profit charity organizations, focusing on community care and services. Raj believes his success is measured by becoming an occasional topic of positive dinner conversation at his teams homes.

He has a stated mission to serve those who serve the country, focusing on federal employees, retirees, and military veterans.

Personality Overview

Strong-Willed

Very Quick

Impact-Driven

They like to stay in control of the negotiation or defining of the terms.  They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact.

Topics They Care About

High-EQ Leadership
His professional headline and personal posts emphasize leading with empathy, being "shoulder-to-shoulder" with his team, and bridging enterprise strategy with a human touch.
Growth Architecture
Consistently focuses on architecting strategies for "sustainable, high-margin growth" and building ecosystems for scale, rather than using traditional corporate levers.
Member Experience
A core tenet of his work is enhancing the end-to-end member journey, as evidenced by his focus on strengthening partnerships with groups like UnitedHealth Group to improve it.

Media Appearances

Raj Vavilala, Chief Sales, Marketing, and Product Officer at GEHA Health. Featured in Becker's Hospital Review

See Now

Work History

11-2022
Chief Sales, Marketing and Product Officer at GEHA Health
5-2020 - 10-2022
Chief Marketing Officer at Health IQ
8-2017 - 4-2020
Senior Vice President, Chief Marketing Officer at GuideWell
3-2015 - 8-2017
Vice President Marketing and Sales at New York Life Insurance Company
11-2002 - 2-2015
Senior Director, Marketing at Blue Cross Blue Shield of Florida

Education

1995 - 1997
MBA from T.A.Pai Management Institute, Manipal
1991 - 1994
B.Com from Osmania University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Kansas City Metropolitan Area, United States Job Level : Leadership Designation : Chief Sales, Marketing and Product Officer at GEHA Health
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Insights For Selling To Raj

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raj is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Raj

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Raj move?

  • If convinced, they can reach decisions quite fast.
  • Can Raj take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Raj

Personality Compatibility


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