Rajiv Shah

Observer
DISC Type : ci

Head of Sales, EMEA at Trading Technologies

London, England, United Kingdom

Overview

Rajiv Shah is a commercially focused sales leader with over 25 years of experience in the financial technology sector. As Head of Sales, EMEA at Trading Technologies, he specializes in designing and executing growth strategies for enterprise-grade, multi-asset trading platforms. He holds a BSc Hons in Computer Science from Cardiff University.

He has completed advanced sales training, including CRO School and Enterprise GTM School, underscoring his commitment to leadership in high-value sales.

Personality Overview

Curious

Assertive

Value Driven

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Sell-Side Technology
His recent career at Trading Technologies and FlexTrade has centered on providing OMS and execution management solutions specifically for the sell-side community.
FinTech Sales Strategy
He has a proven track record of designing and executing sales and business growth strategies for enterprise-grade software firms across the EMEA region.
Workflow Automation
He has publicly stated that sell-side firms need sophisticated automation tools to handle increased volume and complexity, which is a key focus of the solutions he represents.

Media Appearances

Rajiv Shah Joins Trading Technologies to Lead Sales in EMEA. Featured in Trading Technologies (official news release)

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Trading Technologies Hires Rajiv Shah as EMEA Sales Head. Featured in FinanceFeeds

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Trading Technologies Taps FlexTrade's Rajiv Shah as EMEA Head of Sales. Featured in Financemagnates

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Work History

11-2025
Head of Sales, EMEA at Trading Technologies
11-2022 - 10-2025
Head of Sales - Sell Side, EMEA at FlexTrade
3-2022 - 7-2022
Chief Revenue Officer at AITIS (AITI Solutions)
11-2019 - 3-2022
Global Head of Sales at Cosaic
4-2013 - 11-2019
Managing Director, Head of Sales - EMEA at Fidessa

Education

BSc Hons from Cardiff University / Prifysgol Caerdydd

More Information

Social Presence :

Prographics :

Exp : 31 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Sales, EMEA at Trading Technologies
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Insights For Selling To Rajiv

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rajiv is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Rajiv

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Rajiv move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Rajiv take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Rajiv

Personality Compatibility


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