Raju Antony Pullan

Enthusiast
DISC Type : i

Senior Vice President and Head at Samsung India

Gurugram, Haryana, India

Overview

Raju Antony Pullan serves as the Senior Vice President and Head of the Mobile Business at Samsung India, driving sales, marketing, and retail strategy. His career includes leadership roles in consumer electronics and sales operations at Samsung and prior management positions at Hindustan Times. He is a global executive alumnus of Harvard Business School.

Outside of work, Raju is a passionate pickleball player and part of a team called the "Pickle BoyZ, " showcasing his competitive and active side. He champions creative collaboration, notably through initiatives like India #WithGalaxy, a crowd-sourced movement to capture the nations diversity through photography and personal stories.

He has received multiple global awards from Samsung for business turnarounds, market creation, and retail innovation.

Personality Overview

Consensus Focused

Optimistic

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Mobile Business Strategy
As the head of Samsung India's mobile business, he focuses on value-addition in mid-segment devices and expanding into non-urban markets to drive growth.
Creative Storytelling
He actively promotes the #WithGalaxy campaign, which empowers people across India to tell their stories and capture the nation's beauty through technology.
Digital Transformation
He frequently speaks on how digital technologies are transforming businesses, industries, and consumer lifestyles across India.

Media Appearances

We welcome Mr. Raju Antony Pullan, Senior Vice President and Head of Samsung India. Featured in Instagram

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Raju Pullan, SVP, CE Business, Samsung India, speaks on our new .... Featured in YouTube

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Samsung India SVP on India's Smartphone Market. Featured in Bloomberg

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Work History

1-2022
Senior Vice President and Head at Samsung India
12-2021
Senior Vice President and Head at Samsung India
Director / Vice President at Samsung India
Assistant Vice President at Hindustan Times
General Manager at Hindustan Times

Education

Global Executive from Harvard Business School
Global Business Leaders from Samsung Human Resources Developement

More Information

Social Presence :

Prographics :

Exp : 4 Location : Gurugram, Haryana, India Job Level : Leadership Designation : Senior Vice President and Head at Samsung India
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Insights For Selling To Raju Antony

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raju Antony is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Raju Antony

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Raju Antony move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Raju Antony take some risk or not?

  • They can take some low-probability risks if needed.

You And Raju Antony

Personality Compatibility


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