Rakesh Kumar

Critic
DISC Type : C

Director – Refurbishment & Aftersales at CarDekho Group

New Delhi, Delhi, India

Overview

Rakesh Kumar is a seasoned automotive professional with over 24 years of experience spanning OEM aftersales and retail business. He has held leadership roles at Honda Cars and Mahindra, and now leads as Director of Refurbishment & Aftersales at CarDekho Group, where he built the used car refurbishment vertical from scratch.

Outside of his core responsibilities, Rakesh is passionate about continuous learning and staying ahead of industry disruption. He follows trends like vehicle electrification and evolving aftermarket policies, such as the "Right to Repair" movement, and actively engages in professional development to sharpen his strategic skills.

He recently completed a course on Business Strategy and Competitive Advantage from the Wharton School.

Personality Overview

Information Seeker

Objective Thinker

Precise

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Automotive Aftersales
With a 24-year career in aftersales and recent commentary on the "Right to Repair" movement, this is his core area of expertise.
Used Car Market
He leads the refurbishment vertical at CarDekho and has posted about the market's expected 15% CAGR growth, highlighting its potential.
EV Disruption
He has shown interest in how electrification is not just changing drive trains but also enabling fresh approaches to conventional vehicle design.

Media Appearances

Rakesh has no verified media appearances

Work History

8-2021
Director – Refurbishment & Aftersales at CarDekho Group
4-2018 - 8-2020
Head - Customer Relationship Management (CRM) at Honda Cars India Ltd
4-2016 - 4-2018
Head of Department- New Model, Recall Management & Market Support at Honda Cars India Ltd
4-2013 - 4-2016
Regional Head Service – North II & Bhutan at Honda Cars India Ltd
10-2007 - 4-2013
Area Manager- Aftersales, North at Honda Cars India Ltd

Education

Education details unavailable from .

More Information

Social Presence :

Prographics :

Exp : 27 Location : New Delhi, Delhi, India Job Level : Mid-senior Designation : Director – Refurbishment & Aftersales at CarDekho Group
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Insights For Selling To Rakesh

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rakesh is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Rakesh

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Rakesh move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rakesh take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rakesh

Personality Compatibility


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