Ralf Kraus

Inquirer
DISC Type : cd

Head of Engineering at Cox Automotive Europe

Cologne Bonn Region, Germany

Overview

Ralf Kraus is the Head of Engineering at Modix International, where he leads large, globally distributed development teams. He has extensive experience in PHP development, managing over 15 developers across seven countries from Europe to Asia, and holds a ZEND Framework certification.

Outside of work, Ralf follows the evolution of the automotive industry, showing interest in forward-thinking companies like Tesla. He also pays attention to the intersection of technology and public policy, such as the strategic adoption of AI within government agencies.

He successfully built a PHP backend development hub in India, demonstrating his capability in establishing and managing international technical teams.

Personality Overview

Demanding

Judgemental

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Global Team Leadership
Has a proven track record of managing and directing international development teams of over 15 engineers across Europe, China, and India.
Automotive Technology
His career is centered in the automotive tech sector with Cox Automotive, and he maintains a personal interest in innovative companies like Tesla.
Enterprise PHP
Possesses deep expertise from his background as Head of Backend PHP Development and holds a ZEND Framework certification.

Media Appearances

Ralf has no verified media appearances

Work History

7-2025
Head of Engineering at Cox Automotive Europe
9-2024 - 7-2025
Interim Head of Engineering at Cox Automotive Europe
5-2021 - 8-2024
Principal Software Engineer at Cox Automotive Europe
4-2018 - 4-2021
Head of Backend PHP Development at Modix International
1-2017 - 3-2018
Teamlead Backend Development PHP (Digital Production) at Modix International

Education

Ralf has no verified education history

More Information

Social Presence :

Prographics :

Exp : 27 Location : Cologne Bonn Region, Germany Job Level : Mid-senior Designation : Head of Engineering at Cox Automotive Europe
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Insights For Selling To Ralf

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ralf is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Ralf

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Ralf move?

  • Their decision making speed is somewhere in the middle.
  • Can Ralf take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Ralf

Personality Compatibility


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