Randy Horvat

Observer
DISC Type : ci

Chief Executive Officer at Self-employed

Cleveland, Ohio, United States

Overview

Randy Horvat is a retired steel industry veteran with 36 years of experience, having founded Cleveland Metal Exchange in 1994, which was later acquired by Mill Steel Company where he served as a vice president. He is an entrepreneur with business ventures in real estate and golf technology.

An avid sports fan, Randy has a collection of autographed basketball and football jerseys. He is a partner in a company developing golf training aids, suggesting a passion for the sport. He and his wife, Alla, are also donors to Clevelands Playhouse Square, showing an interest in the local arts scene.

He started his first company at age 19 with just a telephone and a fax machine.

Personality Overview

Example Seeker

Curious

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Steel & Aluminum
He founded Cleveland Metal Exchange and served as VP at Mill Steel Company, leading material procurement, vendor relations, and sales initiatives in the stainless and aluminum division.
Entrepreneurship
He founded his own steel company in 1994 from the ground up and has since partnered in multiple other ventures, including real estate and golf technology.
Golf Technology
He is a partner in Unswing Golf Ltd. , a company focused on creating and marketing a "revolutionary" swing aid and trainer for golfers.

Media Appearances

Randy has no verified media appearances

Work History

1-2026
Chief Executive Officer at Self-employed
1-2012
Partner at unswing golf ltd
1-2011
Partner at ALS properties partner
1-2009
Partner at our greater cleveland properties real estate investment
1-2022 - 1-2026
Vice President of Mill Steel Stainless & Aluminum at Mill Steel Company

Education

Randy has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : Cleveland, Ohio, United States Job Level : Leadership Designation : Chief Executive Officer at Self-employed
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Insights For Selling To Randy

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Randy is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Randy

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Randy move?

  • They like to analyze well and then make their decisions.
  • Can Randy take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Randy

Personality Compatibility


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