Raquel Pérez García

Questioner
DISC Type : c

Docente Marketing e Innovación Curso Gestión y Comunicación en Empresas de Moda y Lujo at LuxStyle Consulting

Greater Málaga Metropolitan Area, Spain

Overview

Raquel Pérez García is an expert in marketing and advertising with over two decades of experience, currently serving as a marketing director at Unicaja. She specializes in digital transformation, creativity, and strategy. People who have worked with her describe her as professional, responsible, and committed.

Raquel is passionate about technology and innovation, but she values people and empathy above all. A self-described "Gamers mother, " she also has an appreciation for nature and animals, even without having a pet or deep knowledge of flowers.

She began her career organizing the centenary of cinema with the descendants of the Lumière brothers and later became the director of the International Biennial of Scientific Cinema in Ronda.

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Digital Marketing
As a long-time marketing and advertising director, she is responsible for brand strategy, creativity, and digital initiatives at Unicaja.
AI in Fashion
She is involved with ONVERSED, a startup applying AI to the fashion industry, and discusses how algorithms are shaping the textile business.
Digital Transformation
Her background includes an executive program in Digital Transformation and a focus on incorporating innovation and digitalization into her strategic work.

Media Appearances

Raquel has no verified media appearances

Work History

10-2024
Docente Marketing e Innovación Curso Gestión y Comunicación en Empresas de Moda y Lujo at LuxStyle Consulting
7-2024
Directora de Publicidad y Marketing at Unicaja
1-2024 - 7-2024
Directora de Desarrollo Comercial Minorista y Digital at Unicaja
4-2023 - 4-2023
Docente de marketing NFT y metaverso. Máster en Gestión y Dirección de Museos at EADE Universidad
1-2023
Docente de marketing estratégico NFT y moda digital at Máster Blockchain Business

Education

2015 - 2015
Programa Ejecutivo de Transformación Digital de la Empresa from University of Deusto
2018 - 2018
Gestión Avanzada de Proyectos from ESIC Business & Marketing School

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Málaga Metropolitan Area, Spain Job Level : Leadership Designation : Docente Marketing e Innovación Curso Gestión y Comunicación en Empresas de Moda y Lujo at LuxStyle Consulting
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Insights For Selling To Raquel

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raquel is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Raquel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Raquel move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Raquel take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Raquel

Personality Compatibility


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