Raul Padilla

Critic
DISC Type : C

Customer Value Director at Coupa Software

Greater Malmö Metropolitan Area, Sweden

Overview

Raul Padilla is a Customer Value Director at Coupa Software with over 13 years of experience in procurement and strategic sourcing. His expertise lies in translating complex procurement challenges into measurable value, drawing from his background in global logistics category management. He holds a Master of Science from Jönköping University.


Raul is a certified Sourcing Optimization Architect, specializing in helping customers maximize the value of their eSourcing tools.

Personality Overview

Precise

Objective Thinker

ROI Driven

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Sourcing Optimization
As a certified Sourcing Optimization Architect, he focuses on ensuring customers get the most value from tools like Coupa Sourcing Optimization (CSO).
Category Strategy
He actively promotes the use of AI-powered tools for category and supplier strategy, moving teams from manual work to continuous optimization.
Logistics Procurement
He has extensive experience managing global logistics categories and driving complex transport tenders across North America and Europe.

Media Appearances

Raul has no verified media appearances

Work History

10-2024
Customer Value Director at Coupa Software
10-2019 - 10-2024
Global Category Manager - Logistics at Tetra Laval International
11-2016 - 9-2019
Global Category Manager - Road & Rail at Tetra Laval International
4-2015 - 10-2016
Supply Manager at Tetra Pak
9-2013 - 3-2015
Project Supply Manager at Tetra Pak

Education

2009 - 2011
Master of Science (M.Sc.) from Jönköping University
2003 - 2008
Bachelor of Science (B.Sc.) from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Malmö Metropolitan Area, Sweden Job Level : Mid-senior Designation : Customer Value Director at Coupa Software
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Insights For Selling To Raul

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raul is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Raul

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Raul move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Raul take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Raul

Personality Compatibility


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