Ravi Colledge

Enigma
DISC Type : dci

Senior Client Partner at Unite - The Agency Alternative

Heswall, England, United Kingdom

Overview

Ravi Colledge is a Senior Client Partner with over 20 years of experience managing marketing and digital campaigns for major brands in the retail, FMCG, and IT sectors. A graduate of Kingston University with a BSc in Computer Information Systems Design and a Masters in Marketing, he excels in developing strong, lasting client relationships.

He is a passionate and self-motivated professional, known for his organizational skills and ability to lead teams by example. Ravi is committed to a collaborative approach, working closely with clients to create campaigns they are proud of and fostering an environment of growth and ambition within his North West-based team.

Unique fact: He was instrumental in developing and launching the brand for Shell MarketHub, which became the worlds 5th biggest e-commerce platform.

Personality Overview

Friendly Yet Blunt

Fast Follower

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Agency Model Innovation
Works for a company called "The Agency Alternative" and actively recruits for people who believe “there’s a better way than the agency model”.
Client Collaboration
Emphasizes working closely with clients like Brakes UK to create content and campaigns they are proud of, which is central to his company's philosophy.
FMCG Brand Partnerships
Has extensive experience developing third-party FMCG promotional partnerships for major brands like LEGOLAND, Kellogg’s, and Hovis.

Media Appearances

Ravi has no verified media appearances

Work History

6-2025
Senior Client Partner at Unite - The Agency Alternative
6-2023 - 2-2025
Senior Account Manager at Zircom
4-2021 - 5-2023
Senior Account Manager at Inc Design
10-2006 - 9-2020
Senior Account Manager at Refinery Marketing Communications
5-2005 - 5-2006
Senior Account Manager at BLUE CHIP MARKETING (MANCHESTER) LIMITED

Education

Bachelor of Science (BSc) Computer Information Systems Design from Kingston University
Masters Marketing from Kingston University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Heswall, England, United Kingdom Job Level : N/A Designation : Senior Client Partner at Unite - The Agency Alternative
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Insights For Selling To Ravi

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ravi is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ravi

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ravi move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ravi take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ravi

Personality Compatibility


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