Ravi Ranjan

Visionary
DISC Type : Ds

Vice President - CRM & Sales Enablement at ITW Universe

Bengaluru, Karnataka, India

Overview

Ravi Ranjan is a CRM and Sales Enablement leader with over 25 years of experience, currently serving as Vice President at ITW Universe. He specializes in architecting CRM frameworks and scaling revenue operations for startups in sectors like Edtech, Home Renovation, and EVs. Colleagues describe him as a transformative and strategic leader.

Outside of his executive role, Ravi shows a keen interest in media and cultural trends. He actively discusses the rapid growth of Indias live music economy and the shifting landscape of OTT content consumption, often connecting these trends to broader business and leadership principles.

He once successfully scaled an inside sales team from just 10 representatives to over 400.

Personality Overview

Objective Evaluator

Early Adopter

Direct & Assertive

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Scaling Startups
He has a proven track record of scaling operations for three high-growth startups, including Livspace, HomeLane, and Turno, across different industries.
CRM Strategy
He believes a CRM should be a "decision engine, " not just a database, and focuses on making it the core operating system for business growth.
Sales Enablement
His current role focuses on creating strategies and programs to ensure sales teams have the skills, knowledge, and resources to exceed their goals.

Media Appearances

Ravi has no verified media appearances

Work History

2-2023
Vice President - CRM & Sales Enablement at ITW Universe
9-2022 - 1-2023
Associate Director - Inside Sales at Turno
3-2020 - 9-2022
Global Head - Presales & CX at Livspace
11-2019 - 3-2020
Head Presales - India at Livspace
10-2018 - 11-2019
General Manager - CRM & CX at HomeLane

Education

2009 - 2011
Bachelor of Arts - BA from EIILM University
2006 - 2008
Master of Business Administration - MBA from NIMS - National Institute Of Management Solutions

More Information

Social Presence :

Prographics :

Exp : 23 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : Vice President - CRM & Sales Enablement at ITW Universe
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Insights For Selling To Ravi

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ravi is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ravi

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ravi move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ravi take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ravi

Personality Compatibility


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