Ray Luan

Questioner
DISC Type : c

Chief Executive Officer at TopSalesAgent AI

Irvine, California, United States

Overview

Ray Luan is the founder and CEO of AI-driven companies like TopSalesAgent. AI and NewOaks AI. He previously built the pre-owned vehicle e-commerce division at TikTok into a $200M ARR business. Ray holds an MBA from The Tuck School of Business at Dartmouth and is focused on automating business processes with AI.

Originally from Northeast China, Ray describes himself as being driven by a deep sense of curiosity. He enjoys meeting fun, creative people and is passionate about learning from others, a trait that has fueled his entrepreneurial journey from his first ventures in college to his current work in the tech industry.

Unique fact: Ray founded Che101, which was the first online platform for trading used cars in China.

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AI for SMBs
His current companies, NewOaks AI and TopSalesAgent AI, are focused on making AI automation accessible and effective for small and medium-sized businesses to improve customer engagement.
Entrepreneurial Journey
A serial entrepreneur who started businesses in college, raised $5. 5M for his first major startup, and is now building new ventures in the AI space.
Product-Market Fit
He emphasizes that finding a real customer problem to solve is more critical for startups than focusing on marketing gimmicks, highlighting the importance of product-problem fit first.

Media Appearances

Ray has no verified media appearances

Work History

1-2026
Chief Executive Officer at TopSalesAgent AI
5-2023 - 2-2026
Chief Executive Officer at NewOaks AI
1-2021 - 5-2023
General Manager of Preowned Vehicle E-Commerce Division at TikTok
2-2020 - 12-2020
Vice President at Autohome Inc (NYSE: ATHM)
1-2014 - 12-2019
Chief Executive Officer at Che101

Education

9-2008 - 8-2010
Master of Business Administration - MBA from The Tuck School of Business at Dartmouth
8-2002 - 8-2004
Master of Engineering - MEng from The University of Texas at Arlington

More Information

Social Presence :

Prographics :

Exp : 13 Location : Irvine, California, United States Job Level : Leadership Designation : Chief Executive Officer at TopSalesAgent AI
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Insights For Selling To Ray

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ray is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ray

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ray move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ray take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ray

Personality Compatibility


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