Rebeca Pérez Guidotti in

Rebeca Pérez Guidotti

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Franchise Senior Manager Panamá at The Coca-Cola Company
📍 Heredia, Costa Rica

Rebeca is a strategic and creative marketing leader, currently the Franchise Senior Manager for The Coca-Cola Company in Panamá. She has extensive experience in brand strategy and 360° marketing from her time at Coca-Cola FEMSA in Costa Rica. She holds a Masters in Branding and Brand Strategy.

Driven by a philosophy of continuous improvement, Rebeca recently celebrated earning her second Masters degree. She is motivated by the belief that capability is a mindset, sharing the idea that those who believe they can and those who believe they cant are both usually right.

Unique fact: Rebeca holds a certification in "Cuarta revolución industrial: Robótica, " indicating an interest in a highly technical and forward-looking field.

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Experience
12 Years
Current Role
Franchise Senior Manager Panamá
Job Level
Middle
Location
Heredia, Costa Rica
Personality Overview

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Priorities

Topics Rebeca cares about

Brand Strategy
Her education is in branding and she has executed iconic campaigns like "Share A Coke" in Costa Rica, demonstrating a deep focus on brand connection and presence.
Product Innovation
She has led innovation processes, including launching new products like the Bacardí & Coca-Cola ready-to-drink cocktail and the Universal Bottle initiative in Costa Rica.
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Career

Work history

8-2025
Franchise Senior Manager Panamá
The Coca-Cola Company
10-2024 - 8-2025
Marketing Manager - Costa Rica
Coca-Cola FEMSA
10-2023 - 9-2024
Category Manager - South CAM
Coca-Cola FEMSA
12-2022 - 9-2023
Marketing leadership lab executive
Coca-Cola FEMSA
10-2017 - 5-2018
Commercial manager
ActionCOACH Costa Rica
In the press

Media appearances

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Education
9-2023 - 10-2024
Máster en Branding y Estrategia de Marca
OBS Business School
11-2021 - 1-2022
Estrategias de Marca y Posicionamiento
INCAE Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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