Rebeca Pérez Guidotti

Critic
DISC Type : C

Franchise Senior Manager Panamá at The Coca-Cola Company

Heredia, Costa Rica

Overview

Rebeca is a strategic and creative marketing leader, currently the Franchise Senior Manager for The Coca-Cola Company in Panamá. She has extensive experience in brand strategy and 360° marketing from her time at Coca-Cola FEMSA in Costa Rica. She holds a Masters in Branding and Brand Strategy.

Driven by a philosophy of continuous improvement, Rebeca recently celebrated earning her second Masters degree. She is motivated by the belief that capability is a mindset, sharing the idea that those who believe they can and those who believe they cant are both usually right.

Unique fact: Rebeca holds a certification in "Cuarta revolución industrial: Robótica, " indicating an interest in a highly technical and forward-looking field.

Personality Overview

Objective Thinker

Critic

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Brand Strategy
Her education is in branding and she has executed iconic campaigns like "Share A Coke" in Costa Rica, demonstrating a deep focus on brand connection and presence.
Product Innovation
She has led innovation processes, including launching new products like the Bacardí & Coca-Cola ready-to-drink cocktail and the Universal Bottle initiative in Costa Rica.
Consumer Marketing
Her roles focus on comprehensive 360° strategies, from consumer insights to point-of-sale execution, aiming to translate market dynamics into impactful actions.

Media Appearances

Rebeca has no verified media appearances

Work History

8-2025
Franchise Senior Manager Panamá at The Coca-Cola Company
10-2024 - 8-2025
Marketing Manager - Costa Rica at Coca-Cola FEMSA
10-2023 - 9-2024
Category Manager - South CAM at Coca-Cola FEMSA
12-2022 - 9-2023
Marketing leadership lab executive at Coca-Cola FEMSA
10-2017 - 5-2018
Commercial manager at ActionCOACH Costa Rica

Education

9-2023 - 10-2024
Máster en Branding y Estrategia de Marca from OBS Business School
11-2021 - 1-2022
Estrategias de Marca y Posicionamiento from INCAE Business School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Heredia, Costa Rica Job Level : Middle Designation : Franchise Senior Manager Panamá at The Coca-Cola Company
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Insights For Selling To Rebeca

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebeca is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Rebeca

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Rebeca move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rebeca take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rebeca

Personality Compatibility


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