Joe Amoruso

Energizer
DISC Type : I

Director, US Marketing at bioMérieux

Oakland, New Jersey, United States

Overview

Joe is a marketing executive at bioMérieux with over 25 years of experience in the medical diagnostics industry. He has a proven track record of managing multi-billion dollar product portfolios and leading commercial strategy for companies like Siemens and Cepheid. People who have worked with him describe him as a strategic, dynamic, and results-driven professional.

He earned his Bachelor of Science degree from Bucknell University.

He has successfully brought over 40 complex diagnostic products to market during his career.

Personality Overview

Imaginative

Big Picture Person

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Commercial Marketing
Currently leads commercial marketing for bioMérieux's North American organization, overseeing strategy, development, and execution of initiatives to drive nearly $2B in revenue.
Portfolio Strategy
Extensive experience defining and executing long-term strategic plans for multi-billion dollar product portfolios at Siemens, Ortho Clinical Diagnostics, and bioMérieux.
P&L Management
Has held direct P&L accountability for global business units with annual revenues exceeding $3. 2 billion at Siemens and $1. 1 billion at Ortho Clinical Diagnostics.

Media Appearances

Joe has no verified media appearances

Work History

6-2024
Director, US Marketing at bioMérieux
9-2020 - 4-2024
Senior Director, US Commercial Marketing at Cepheid
1-2019 - 8-2020
Director, US Commercial Sales and Marketing at Ortho Clinical Diagnostics
6-2015 - 12-2018
Senior Director Global Marketing at Ortho Clinical Diagnostics
11-2007 - 6-2015
Senior Director, Portfolio and Product Management at Siemens Healthcare

Education

B.S. from Bucknell University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Oakland, New Jersey, United States Job Level : Mid-senior Designation : Director, US Marketing at bioMérieux
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Joe

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Joe take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Joe

Personality Compatibility


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