Rebecca (Becky) Canant

Inquirer
DISC Type : cd

VP Payment Facilitation - Embedded Banking at KeyBank at KeyBank

Atlanta, Georgia, United States

Overview

Rebecca is a fintech professional at KeyBank, specializing in embedded banking and payment facilitation. She excels at developing solutions for ISVs and marketplaces to drive revenue growth and expand market share. Her career highlights include innovating SaaS platforms and leading payment facilitator programs at Fiserv and First Data.

Her diverse academic background includes studies in both Architecture and Pre-Law before she built a successful career in financial technology.

Personality Overview

Upfront

Judgemental

Hard To Convince

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Payment Facilitation
A core theme across her senior roles at KeyBank, Fiserv, and First Data, where she has consistently led and developed PayFac programs.
Embedded Banking
This is central to her current role and professional headline, highlighting her focus on integrating financial services into platforms.
SaaS Platform Innovation
She played a pivotal role in developing and innovating SaaS platforms at Fiserv to streamline operations and enhance client experiences.

Media Appearances

Rebecca has no verified media appearances

Work History

1-2023
VP Payment Facilitation - Embedded Banking at KeyBank at KeyBank
9-2019 - 12-2022
Director, Carat for Platforms at Fiserv
9-2016 - 1-2019
Director Product Managment at First Data Corporation
9-2014 - 9-2016
Product Manager eCommerce at First Data Corporation
4-2010 - 7-2014
SAE, Vice President at Bank of America Merchant Services

Education

Pre-Law Studies from Eastern Florida State College
Architecture from State College of Florida-Manatee-Sarasota

More Information

Social Presence :

Prographics :

Exp : 17 Location : Atlanta, Georgia, United States Job Level : Senior Designation : VP Payment Facilitation - Embedded Banking at KeyBank at KeyBank
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Insights For Selling To Rebecca (Becky)

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca (Becky) is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Rebecca (Becky)

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Rebecca (Becky) move?

  • Their decision making speed is somewhere in the middle.
  • Can Rebecca (Becky) take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Rebecca (Becky)

Personality Compatibility


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