Rebecca McClure

Enthusiast
DISC Type : i

Communications Director, Pfizer Western Europe at Pfizer

United Kingdom

Overview

Rebecca McClure is the Communications Director for Pfizer Western Europe, where she oversees external communications and reputation strategy across 12 markets. With a background that includes nine years of advancement at a specialist health communications agency, Virgo HEALTH, she is an expert in multichannel therapy and corporate communications. She holds a Master of Arts from The University of Edinburgh.

Rebecca shows a strong passion for community engagement and inclusivity, highlighted by her active support for events like the Superhero Tri for people with disabilities. She is a dedicated leader who frequently celebrates her teams talent and is personally inspired by leadership philosophies that blend emotional intelligence with strategic thinking.

She built her career by advancing from a junior role to Associate Director over nine years at a single communications agency.

Personality Overview

Amiable & Agreeable

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Reputation Strategy
Her current role includes managing the "Trust and Reputation strategy for international developed markets" at Pfizer.
Team Leadership
Actively shares job openings and consistently praises her colleagues, referring to them as a "truly talented and fantastic team. "
Health Policy
Her responsibilities include supporting policy communications in Europe, and her prior agency experience involved a focus on UK health policy.

Media Appearances

Rebecca has no verified media appearances

Work History

11-2022
Communications Director, Pfizer Western Europe at Pfizer
3-2020 - 10-2022
Communications Director, Pfizer UK, Nordics & ANZK at Pfizer
5-2017 - 3-2020
Head of Colleague and Community Engagement, Pfizer UK at Pfizer
7-2004 - 6-2013
Associate Director at Virgo HEALTH

Education

1999 - 2003
Master of Arts (M.A.) from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Mid-senior Designation : Communications Director, Pfizer Western Europe at Pfizer
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Rebecca

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Rebecca take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Rebecca

Personality Compatibility


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