Rebecca Routledge DipM, MCIM

Inquirer
DISC Type : dc

Brand & B2B Marketing Manager at Cumberland Building Society

United Kingdom

Overview

Rebecca is a results-driven marketing professional with over 14 years of B2B and B2C experience in financial services, retail, and automotive. As Brand & B2B Marketing Manager at Cumberland Building Society, she leads brand strategy and develops marketing for commercial and intermediary divisions. She recently graduated from the CIM Level 7 Marketing Leadership Programme.

Outside of work, Rebecca is actively involved in her local community. She has participated in company-sponsored charity initiatives, such as "The Kinder Shop, " to encourage volunteering for childrens charities and has also spent time volunteering with the Cumbria Wildlife Trust, helping with environmental clean-up efforts.

After two years of dedicated study, she recently qualified with a Distinction in her CIM Marketing Leadership Programme.

Personality Overview

Demanding

Upfront

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

B2B Marketing Strategy
Her current role focuses on leading the B2B marketing strategy and delivery for the commercial and intermediary areas of the business.
Brand Development
A core responsibility is the development of The Cumberland's brand strategy, identity, and governance, as highlighted in her role description.
Community Engagement
She has participated in local charity drives and volunteers with organizations like the Cumbria Wildlife Trust.

Media Appearances

Rebecca has no verified media appearances

Work History

1-2026
Brand & B2B Marketing Manager at Cumberland Building Society
5-2021 - 12-2025
B2B Marketing Manager at Cumberland Building Society
5-2019 - 5-2021
Senior Marketing Manager (MINI) at Lloyd Motor Group
1-2016 - 4-2019
Marketing Manager (MINI) at Lloyd Motor Group
4-2015 - 12-2015
Marketing Executive at Whitewall Marketing

Education

2008 - 2011
Bachelor of Arts (B.A.) with Honours from Lancaster University
6-2023 - 12-2024
Marketing Leadership Programme (Level 7) from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Middle Designation : Brand & B2B Marketing Manager at Cumberland Building Society
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Rebecca

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Rebecca take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Rebecca

Personality Compatibility


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