Rebecca Routledge DipM, MCIM in

Rebecca Routledge DipM, MCIM

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Brand & B2B Marketing Manager at Cumberland Building Society
📍 United Kingdom

Rebecca is a results-driven marketing professional with over 14 years of B2B and B2C experience in financial services, retail, and automotive. As Brand & B2B Marketing Manager at Cumberland Building Society, she leads brand strategy and develops marketing for commercial and intermediary divisions. She recently graduated from the CIM Level 7 Marketing Leadership Programme.

Outside of work, Rebecca is actively involved in her local community. She has participated in company-sponsored charity initiatives, such as "The Kinder Shop, " to encourage volunteering for childrens charities and has also spent time volunteering with the Cumbria Wildlife Trust, helping with environmental clean-up efforts.

After two years of dedicated study, she recently qualified with a Distinction in her CIM Marketing Leadership Programme.

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Experience
12 Years
Current Role
Brand & B2B Marketing Manager
Job Level
Middle
Location
United Kingdom
Personality Overview

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Priorities

Topics Rebecca cares about

B2B Marketing Strategy
Her current role focuses on leading the B2B marketing strategy and delivery for the commercial and intermediary areas of the business.
Brand Development
A core responsibility is the development of The Cumberland's brand strategy, identity, and governance, as highlighted in her role description.
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Career

Work history

1-2026
Brand & B2B Marketing Manager
Cumberland Building Society
5-2021 - 12-2025
B2B Marketing Manager
Cumberland Building Society
5-2019 - 5-2021
Senior Marketing Manager (MINI)
Lloyd Motor Group
1-2016 - 4-2019
Marketing Manager (MINI)
Lloyd Motor Group
4-2015 - 12-2015
Marketing Executive
Whitewall Marketing
In the press

Media appearances

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Education
2008 - 2011
Bachelor of Arts (B.A.) with Honours
Lancaster University
6-2023 - 12-2024
Marketing Leadership Programme (Level 7)
CIM | The Chartered Institute of Marketing
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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