Rebecca Wicks in

Rebecca Wicks

Observer · DISC type ci
Head of Category Planning - Dairy at Sainsbury's
📍 London, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
Head of Category Planning - Dairy
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Rebecca shows up

Assertive
Example Seeker
Value Driven

They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Rebecca cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2024
Head of Category Planning - Dairy
Sainsbury's
10-2021 - 5-2022
Head of Buying - In store Bakery, Hot Food and Pizza
Sainsbury's
7-2016 - 10-2021
Head of Buying - Beauty
Sainsbury's
9-2014 - 7-2016
Buyer - Fresh Meat, Fish & Poultry & Frozen Foods (secondment)
Netto, Dansk Supermarked Group
1-2014 - 9-2014
Category Planner - Household & Pet
Sainsbury's
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2004 - 2008
First Class
Lancaster University
2007 - 2007
Bachelor of Business Administration - BBA
HEC Paris
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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