Uwe Van Rensburg

Inquirer
DISC Type : cd

Chief Financial Officer at Goboony

Amsterdam, North Holland, Netherlands

Overview

Uwe van Rensburg serves as the Chief Financial Officer at Goboony, a motorhome rental platform. His expertise is in fintech, demonstrated by co-founding B2B payments company Biller and holding senior financial roles at Klarna. He earned an MBA from Rotterdam School of Management.

His passion for fintech was sparked during a cycling trip in Zanzibar, where he observed the power of mobile financial applications to include people in the formal economy. This experience fuels his interest in how finance and technology can intersect to improve lives.

Unique fact: A cycling trip in Zanzibar inspired his entire career direction into financial technology.

Personality Overview

ROI Conscious

Demanding

Hard To Convince

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Fintech Innovation
He is passionate about how technology can improve lives through finance, a theme evident throughout his career at Goboony, Biller, and Klarna.
B2B Payments
He co-founded and rapidly scaled Biller, a Buy Now Pay Later company specifically for B2B transactions, showing deep expertise in this niche.
Scaling Companies
He has direct experience with rapid growth, having helped scale Biller from 7 to 70 employees and now managing finance for the fast-expanding Goboony.

Media Appearances

Uwe van Rensburg - Chief Financial Officer at Goboony - The Org. Featured in The Org

See Now

Goboony drives off with €6M to expand motorhome rental platform across Europe. Featured in PhocusWire

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Work History

8-2023
Chief Financial Officer at Goboony
5-2021 - 4-2023
Co-Founder at Biller
1-2020 - 5-2021
Head of Merchant Success at Klarna
1-2018 - 1-2020
Regional Chief Financial Officer at Klarna
1-2017 - 1-2018
Data Analyst at Yolt | Unthink Money

Education

2017 - 2018
MBA from Rotterdam School of Management, Erasmus University
2017 - 2017
FinTech from Ivey Business School at Western University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Chief Financial Officer at Goboony
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Insights For Selling To Uwe

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Uwe is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Uwe

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Uwe move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Uwe take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Uwe

Personality Compatibility


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